Netflix Inks DreamWorks Deal, Its Largest Ever Push for Original ContentBy: Josh Wolford - June 17, 2013
Last month, Netflix Content Chief Ted Sarandos said that the company could possibly double its content output next year. With the success of House of Cards, Hemlock Grove, and Arrested Development – why wouldn’t Netflix want to bump up the original/exclusive content offerings? Netflix is now in the position to further distance itself from its subscription streaming service rivals – and a lot of that strategy involves original content.
And Netflix has just put itself further ahead in the game.
Netflix and DreamWorks Animation have just inked a huge deal – one that amounts to the largest deal for original content that Netflix has ever pulled off. The deal, which includes over 300 hours of new, original programming, is also DreamWorks’ first big step into TV.
The new shows will mostly target the younger crowd, and will be based upon both existing DreamWorks characters from films like Shrek, Madagascar, and How to Train Your Dragon, as well as characters from upcoming films.
“DreamWorks Animation is a valued partner in our global efforts to provide families the most engaging stories delivered however, whenever and wherever they want,” said Netflix Chief Content Officer Ted Sarandos. “This deal represents a major expansion of what’s already a phenomenal relationship, allowing us to bring beloved DreamWorks characters to the 40 countries where Netflix operates and setting the stage for us to innovate together as we expand into new markets.”
We can expect the first of this original content to hit Netflix in all of their markets in 2014.
Netflix just had a partnership with Viacom expire a couple of weeks ago, and Amazon swept in and picked up the content (mostly kids’ cartoons) for their Prime Instant Video service. Netflix needed some nice, new animated offerings and they delivered – with original content to boot.