Netflix Debuts in Denmark on “Day Two of Scandinavian Launch Tour”By: Josh Wolford - October 16, 2012
Just a day after breaking into the Scandinavian market, Netflix has added another country to its growing list (it’s over 50 now). Starting today, residents of Denmark can sign up for Netflix Instant.
Yesterday, Netflix launched in Sweden, making it the first Nordic country to get the popular streaming service. Netflix announced their Nordic expansion back in August, saying that they would enter Sweden, Denmark, Norway, and Finland by year’s end. So, two down, two to go.
Netflix said yesterday that the remaining Nordic countries could expect their launch “soon.” In a blog post today, Netflix content director Erik Barmack said that this Danish launch was “day two of our Scandinavian launch tour.” Whether or not day three and day four will come on Wednesday and Thursday is unknown. I’ve reached out to Netflix and update this article accordingly.
In the post, Barmack equates Netflix’s user interface to beautiful Danish furniture:
“I’ve also recently moved into a mid-century house in California, and, in trying to make my (now empty) home a homier home, I’ve become a huge fan of the Danish furniture designer, Hans Wegner. His style in L.A. is often described as Organic Functionality (Californians take terms like this seriously) – with every curved piece of wood serving a purpose while also looking beautiful. At Netflix, we strive for the same kind of design in our service, with easy personalization and interfaces intended to make your viewing experience more pleasurable and aesthetically pleasing. (I can’t afford a classic Wegner chair – but Netflix is only 79kr a month),” he says.
Danish streamers can visit the new Netflix Denmark site today and can sign up for the service, which will run 79kr or just a little shy of $14.