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Myspace to Vevo?

News Corp. Reportedly in Talks with Vevo About Myspace

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There has been a lot of talk about the decline of Myspace and of possible Myspace sales and mergers. Now we have something a little more specific (though unconfirmed) to consider.

People with knowledge of the situation say that News Corp. is in talks to give Vevo a majority stake in Myspace, according to a report from Bloomberg. “The talks are preliminary and an agreement may not be reached, said the people, who weren’t authorized to speak publicly,” reports Andy Fixmer. “Under the scenario being discussed, News Corp. would exchange the Myspace social network for a stake in a new venture, the people said. Vevo.com is one of several parties looking at Myspace, two of the people said.”

Vevo is a joint venture among Sony, Universal, and Abu Dhabi Media. It has a partnership with Google/YouTube, in which the two share ad revenue.

Vevo only launched in late 2009, and it is already one of the top web video properties. According to comScore‘s list of top U.S. online video properties last month, Vevo took the second spot, just behind Google Sites (in other words YouTube). While the difference in views was drastically different between those two (144,058 compared to 51,025), there’s a good chance that a significant amount of the YouTube views can actually be attributed to Vevo content, as Vevo videos appear all over the world’s largest video site. If you ever search for music videos on YouTube, there’s a good chance that you’ve watched some Vevo videos.

With that, a Vevo-owned Myspace would seem to make a fair amount of sense. I think it’s safe to say that one of the biggest things Myspace has going for it at this point is its video content, much of which is music-oriented. A Vevo ownership would mean instantly more Myspace video views I would think. In fact, Myspace already has Vevo video content on it itself.

For example, the band TV on the Radio premiered a new music video on MySpace, but now if you go to their MySpace page, it’s showing a Vevo-branded player for the video.

Myspace has basically conceded to Facebook in terms of social network, choosing to become more of an entertainment hub, comparable to an MTV.com.

Myspace to Vevo?
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  • Tom

    Open Letter To News Corp:

    Dear Rupert, Chase, and Jonathan,

    Bet you never thought your mistakes, as well as your practice of lying to people, would ever become public did you?

    Would assume it is hard to dispute the facts when there are correspondences and audio recordings of all communications that support said representations as it relates to the conduct and activities by, and/or on the behalf of, News Corp, MySpace, and its representatives.

    If Chase, Jonathan, or Rupert would personally, and on behalf of News Corp and MySpace, provide authorization and permission to release all correspondences and recorded telephone conversations related to this matter. We would be willing to accommodate that request by providing to several media outlets, including Fox News, all related materials so that a “fair and balanced” determination could be made as to how News Corp does business.

    This shall also allow outside individuals, parties, media and the pubic to determine how badly Carey and Miller, through their activities and conduct, destroyed MySpace and drove it from a success to a complete failure.

    As a result of their unwillingness to further discuss and initiate a process that would have generated the stated revenues and results as referenced due to their egos and the greed obstructing their ability to apply common sense and to utilize their brains. They have effectively destroyed MySpace and drove its value down more than any other reasons for the decline and eventual failure of MySpace.

    We shall see if Carey, Miller, or Murdoch are willing to let the public in on the truth, and provide authorization so that the referenced material may be released, as well as all related documentation in support of the representations that have been made as they relate to this matter.

    Here are the facts; Carey and Miller were provided the opportunity to change the direction of MySpace last year with a proposal that would increase net profits of MySpace to 1.5 billion dollars by the third year.

    Based on our experience with News Corp, Carey, and Miller no one should trust any of them.

    They wanted us to disclose the plan to them without any written agreement in place. When that was refused, there were no further discussions. And for the record New Corp has a documented history of being given ideas and concepts and then incorporated said ideas or concepts. They later claim that they already had been developing that idea or concept, and effectively cut out the parties providing them with any such ideas or concepts. This knowledge not only comes from other such occurrences that were learned, but also from prior experiences in dealing with News Corp. Bottom line you can not trust News Corp if there is not an agreement and detailed documentation and records maintained when doing any business with News Corp.

    I would venture to guess anyone they claim to be offering more than 10 million dollars for MySpace would be another one of their lies considering the current state and condition of MySpace.

    It is believed that the damage that Carey and Miller have done to MySpace has brought the value of MySpace down to nothing.

    Anyone willing to pay the 50 to 200 million dollars for MySpace as News Corp alleges would mean one of two things. EITHER THEY LIED TO MYSPACE ABOUT WHAT THEY WERE WILLING TO PAY,,,,

    OR MORE LIKELY IS NEWS CORP, CAREY, AND MILLER ARE LYING AGAIN IN AN EFFORT TO DRIVE THE PRICE UP.

    TIME WILL TELL!!!

  • Tom

    Open Letter To News Corp:

    Dear Rupert, Chase, and Jonathan,

    Bet you never thought your mistakes, as well as your practice of lying to people, would ever become public did you?

    We will assume it is hard to dispute the facts when there are correspondences and audio recordings of all communications that support any representations as it relates to the conduct and activities by, and/or on behalf of News Corp, MySpace, and its representatives.

    If Chase, Jonathan, or Rupert would personally, and on behalf of News Corp and MySpace, provide authorization and permission to release all correspondences and recorded telephone conversations related to this matter. We would be willing to accommodate that request by providing to several media outlets, including Fox News, all related materials so that a “fair and balanced” determination could be made as to how News Corp does business.

    This shall also allow outside individuals, parties, media and the public to determine how badly Carey and Miller, through their activities and conduct, destroyed MySpace and drove it from a success to a complete failure.

    As a result of their unwillingness to further discuss and initiate a process that would have generated the stated revenues and results as referenced due to their egos and the greed obstructing their ability to apply common sense to this matter, and to utilize their brains. They have effectively destroyed MySpace and drove its value down more than any other reasons for the decline and eventual failures of MySpace.

    We shall see if Carey, Miller, or Murdoch are willing to let the public in on the truth, and provide authorization so that the referenced material may be released, as well as all related documentation in support of these same representations as have been made and as they relate to this matter.

    Here are the facts; Carey and Miller were provided the opportunity to change the direction of MySpace last year with a proposal that would increase the net profits of MySpace to 1.5 billion dollars by the third year.

    Based on our experience with News Corp, Carey, and Miller no one should trust any of them.

    They requested that we disclose the plan to them without any written agreement in place. When that was refused there were no further discussions. And for the record New Corp has a documented history of being given ideas and concepts, and then incorporated those same ideas or concepts. They later claim that they already had been developing those ideas or concepts, and effectively cut out the party or parties providing them with any such ideas or concepts.

    This knowledge not only comes from similar occurrences experienced by other individuals. But this was also learned from previous experiences in prior dealings with News Corp and/or their affiliates. You should not trust News Corp and demand that a written agreement is in place, accompanied with detailed documentation of all transactions, and well records maintained records of any business dealings you may have with News Corp, their representatives, and/or affiliates.

    I would venture to guess that any entity they claim to be offering more than 10 million dollars for MySpace would be another misrepresentation when considering the current state and condition of MySpace.

    It is believed that the damage that Carey and Miller have done to MySpace has brought its value down to nothing.

    Anyone that would be willing to pay the 50 to 250 million dollars to purchase MySpace as News Corp alleges would probably mean one of two things. Either they lied to MySpace about what they were willing to pay.

    Or a more likely scenario would be that News Corp, Murdock, Carey, and Miller are making gross misrepresentations in an effort to drive the sale price of MySpace up.

    TIME WILL TELL!!!