MySpace Gains A Million New Sign-Ups: Good Sign
Make all the MySpace jokes you want, but it still has a lot of users. You may not want to count it out just yet.
In fact, MySpace has gained over a million sign-ups since launching its new music player in December, the company announced today. The player is drawing 40,000 sign-ups a day in the U.S., on average.
“The numbers tell an amazing story of strong momentum and dramatic change for Myspace,” says CEO Tim Vanderhook. “And the one million-plus new user accounts we’ve seen in the last 30 days validates our approach. Myspace is building meaningful social entertainment experience around content, where consumers can share and discover the music they love. Consumers are getting excited about Myspace again – a testament to a great music product.”
It probably helps that the player comes with free access to 42 million songs. Here’s a closer look at the player:
It probably also helps that it comes with Facebook connectivity.
MySpace has expressed, since relaunching, that it aspires to sort of be the Hulu for music. A million new sign-ups since December is not a bad start.
Last month, Panasonic and MySpace revealed a new partnership that will bring a MySpace TV channel to connected devices. This could further help the new MySpace grow.
Perhaps its new owners won’t “screw up” with MySpace as badly as News Corp. did. Also consider this (from late December):