My Damn Channel CEO Rob Barnett Talks New YouTube Channel, Live ProgrammingBy: Chris Crum - March 21, 2012
My Damn Channels has launched a new YouTube channel as part of the new YouTube original content rollout, along with a new live show called My Damn Channel Live. My Damn Channel Founder and CEO Rob Barnett (pictured here with writer/director/actor David Wain) tells WebProNews about the launch.
Already being the biggest video site on the web, it’s very possible that YouTube will become known as one of the first places people go to watch content on their TV, as more and more consumers get rid of cable/satellite. The early channels could one day be looked upon with a sense of historical significance, similar to how we now view he early cable channels.
“My Damn Channel LIVE is the first, daily, live comedy show from YouTube’s original channels, but we’re closing in on our 5th birthday and we first launched both on our site and on YouTube in 2007 , so our ‘history’ is already LONG in web years,” Barnett tells us. “The new live show feels similar to the early years of MTV but now technology hands us the possibility to create a new kind of television on the Internet.”
It [the new live programming] means our audience gets to have a ton more fun than ever before,” he says. “We want our viewers to be part of our programming in every human, social and technical way possible. Since the show is online, we can react and change on the fly with the audience driving our staff and our host Beth Hoyt to play with them.”
Hoyt will interview celebrity guests, interact with viewers in real-time and premiere videos from over 30 new My Damn Channel original comedy series. The show is live Monday through Friday from a new studio inside the company’s Hell’s Kitchen headquarters in New York.
On how the new channel is better than the old My Damn Channel, Barnett tells us, “My Damn Channel LIVE gives us the chance to deliver a ton of new original video to our site and our YouTube channel every day. We’ll have great celebrity guests every week including talent from our other favorite YouTube channels. And on every show, we’ll also be premiering new episodes from more than 30 new My Damn Channel original comedy series. Also, Daily Grace has been one of the best stars on My Damn Channel for years and we’re making a major announcement next week about Grace, My Damn Channel and YouTube.”
On what makes YouTube the ideal platform and separates it from other web video platforms, Barnett says, “We would not have launched our company as successfully back in ’07 without the backing of YouTube. Its platform, tech, size, and community give us the chance to paint a whole new picture about what TV can be.”
As a David Wain fan from way back (The State days), I had to ask Barnett how much David Wain we can expect from the new channel.
“As much as the law will allow,” he says. “We started My Damn Channel with episode #1 of Wainy Days and after 40 episodes, 5 years, 5 seasons we have no intention of stopping. David’s going to be one of our first special guests on our LIVE show and we’re going to announce a very cool promotion with David and Wainy Days for an event tied to the new Wainy Days DVD.”