Most Americans Haven’t Even Heard of Windows 8, Says Survey

    October 29, 2012
    Sean Patterson
    Comments are off for this post.

If you watched any sort of TV this weekend, especially if it was online, then it’s almost certain you saw an advertisement for Windows 8. Microsoft has bet big with its new operating system, redesigning it to better integrate with smartphones, tablets, and the Xbox 360. The company is backing up that gamble with a huge advertising campaign. However, Microsoft’s ads, featuring lots of young people dancing, might not be sticking in the minds of consumers.

A new survey conducted last week leading up to Friday’s launch of Windows 8 shows that over half of U.S. adults haven’t even heard of Windows 8. The survey, conducted by the Associated Press and GfK and announced yesterday, phoned 1,200 U.S. adults and found that 52% of them hadn’t heard of the new OS.

Among those 48% who had heard of Windows 8, 61% of them had “little or no interest in buying a laptop or desktop computer running” Windows 8. Also, only 35% of those who have heard of the new OS believe it will be an improvement over Windows 7.

This sentiment is nothing new. Back in March, a YouTube video of an older gentleman frustrated by the new OS demonstrated exactly the types of difficulty users familiar with Windows XP and Windows 7 are likely to have. Just this month a follow-up video demonstrated that six months later Windows 8 is still baffling to non-geeks.

It’s understandable that Microsoft is attempting to reinvent itself as a company and a brand. With desktop and laptop PC sales slowing, Microsoft simply has to gain a foothold in the tablet and smartphone markets if it hopes to stay relevant. And Windows 8 actually looks pretty good on tablets such the new Surface. However, using (or abusing) its most well-known product to gain a tablet market foothold could backfire from customers used to using Windows for its productivity options or those who don’t recognize Windows 8 as a Windows OS.

(via BGR)

  • Alyssa

    I love their commercials. I guess they are sticking with me…I do love most commercials, but Windows 8 ones are currently my fave.

  • http://www.cobwebseo.com/ Ajay Jhunjhunwala

    Hard to believe, but not impossible. People are talking about Hurrican Sandy, and this is the headlines of every news. So i think they will know after few days.

  • Tom

    Windows 8 isn’t worth the time. Windows 7 will be another XP and loom for 10 years. Windows 8 will be passed over due to it’s rigidness. It’s like having to learn a whole new OS all over again.

    Another issue is the economy. People are trying to make their dollar stretch as far as they can. Nothing wrong with their existing OS, so why spend the money! If it isn’t broke … don’t fix it.

    Just my 2 cents.