More Relevant Results: Google or Bing?

Search Diversifying as Search Engines Compete For Your Use

Get the WebProNews Newsletter:

[ Search]

Remember when Bing launched its recipe results? Now Google has launched a similar feature with recipe rich snippets. "For example, if you were searching for an easy to make thai mango salad, you can now see user ratings, preparation time, and a picture of the dish directly in search result snippets," explains Google. It may not be incredibly far-fetched to suggest that maybe Bing’s offering nudged such a feature into development, whether or not Google would admit this.

Rich Recipe Snippet from Google

This story isn’t about recipes though. It’s about the major search engines’ quest for gaining or keeping you as a user. It feels like Bing has been around quite a while now, but in reality, it hasn’t even been out for a year. Right out of the box, Bing seemed to make Google want to improve. Google is even in the process of testing redesigned search results pages that borrow some design characteristics from Bing.

Where are You Getting the More Relevant Results? Let us know.

Both Google and Bing still have their relevancy issues. We recently looked at an example of a query for "matt cutts" on Google (though we compared them to Yahoo rather than Bing, as Yahoo mentioned the same query in a blog post). Frankly, Google’s results left a bit to be desired. It wasn’t that that they were bad exactly, but personalized results pushed the more relevant results further down the page, and Matt’s Facebook profile was MIA, despite Facebook being one of the most popular sites on the web, a good result for a search on a person’s name (It was in the first few on Yahoo’s results).

Microsoft may like consumers to think that Bing gives all the right answers. Those commercials would certainly seem to suggest they have a leg up over the competition in that regard, but they’ve got their own relevance issues. For example, for an article I was writing recently, I was looking for that site Bing has that showed all of the latest features they’ve released. I couldn’t remember the name of it, so I searched (on Bing) for "latest bing features". Given Bing’s philosophy of wanting to provide answers, I would expect to easily find what I was looking for through such a query, but instead the first organic result is an article called "The Latest News from Bing" from November of 2009.

Bing Latest Features query

Search Diversifying

In the latest search market reports, Google has lost a little bit of market share. Bing is gaining (and has the potential to gain a lot more for reasons discussed here). Another thing Bing has going for it, or Google has working against it rather, is that search itself is becoming much more diversified as a result of mobile, social media, and geo-location. People are simply using more ways to find the information they’re looking for. It’s not that they’re not using Google anymore. It’s that they’re maybe using it less for certain types of queries. For example, where someone may have once used Google to search for a movie showtime, maybe they now have an app for that on their phone.

Is a Bingized Yahoo Good for Yahoo Search?

At some point in the near future, Bing’s results will be taking over Yahoo’s results to some extent. While most will agree that the Microsoft-Yahoo deal will be good for search advertising. Another question would be is it good for people who use Yahoo to search? Are Bing’s search results better than Yahoo’s? I’m not so sure, looking at the "matt cutts" example. For the "latest bing features" example, however, I can’t say that Yahoo’s results are really any better than Bing’s.

I realize that just looking at a couple of examples is kind of grasping at straws and are hardly representative of all queries in general, but it’s still a question worth pondering. Are Bing’s results better than Yahoo’s? Does it even matter? Will the average Yahoo user even notice a difference?

Google’s Edge in Innovation

Google still seems to have the edge in getting out new and interesting features. Take real-time search. Microsoft and Google both announced deals with Twitter around the same time. Microsoft even had one with Facebook too. While Bing had a separate destination relatively quickly, where users could search Twitter with Bing, they didn’t integrate real-time Twitter results into Bing results themselves. Google did this after a little while with not only Twitter, but many other sources to make up its real-time search results. Just this week, Bing announced that it is starting to include such results, and only from Twitter, and only to a small subset of users in the U.S. Google is even doing Twitter archive search now.

That’s not to say that Bing doesn’t do some things first (like the recipes for example), but Bing has a lot more to prove (and in all fairness, they do regularly release new features). Google is already established. Bing is still trying to win people over.

Google is frequently making acquisitions to better its search technologies. Just this week, Google acquired Pink, to better its Google Goggles product, which lets people search with their phones by simply pointing their cameras toward an object. They recently acquired Aardvark, a social Q&A search service (a space that is growing rapidly – see AnswerBag/MerchantCircle news for one of the latest examples).

Wrapping Up

With regards to relevance, you’re going to find better results on Google, Yahoo, and Bing on a query-by-query basis. In reality, none of them deliver perfect results all the time, and that is why the diversifying of how people search is likely to continue, and for the better. The search engines can work to personalize results all they want, but in the end, it’s the user that personalizes how they search, and right now, it’s not  looking like any single search engine is going to control all of that.

Which search engine do you think most consistently delivers the most relevant results? Are you turning to other ways to find information beyond search engines? Tell us what you use.

More Relevant Results: Google or Bing?
Top Rated White Papers and Resources
  • Tina

    I think Google is more personalized than relevant. It tracks a user

    • Chris Crum

      Isn’t personalization supposed to contribute to relevance?

      • Guest

        When I’m signed into gmail (or any google acct) I use a proxy when searching google, as I don’t want any saved searches I’ve made in the past to influence a fresh, new search I’m making… seems to return fresh, new results, rather than stuff I’ve already seen. Thanks for a great article, Chris! Bing has been slowly improving, and I’m sure will give google some healthy competition soon.

  • Stupidscript

    Good question, Chris. AFAIK, personalization IS supposed to increase search result relevance. But this is taken out of context, and may not have the desired result. A large part of relevance has to do with intent, a metric unavailable to Google et al., so they are really just shooting blind.

    For example, when I search the web, it is because I do not know the location of the information I seek. If I did know the location, I would simply go there. If it was a destination that I visited frequently, I would have bookmarked it or take advantage of my browser’s look-ahead features.

    So when I search, I do not care to see mostly results that I have already seen before … if they had interested me earlier, I would have visited and/or bookmarked them, so what I am really interested in is new information I have not seen before.

    If personalization can aggregate my historical results and tease out my intent, then predict my current intent and show a few old links with mostly new ones, then personalization would be more valuable. As it is, it pretty much just regurgitates previous links, which might have been relevant at one time, but, for me, are probably not as relevant for the current search.

  • http://www.geckoandfly.com Geckoandfly

    It will be a monumental task for Microsoft Bing to unseat Google. Somehow microsoft’s reputation in reliability is not as good as the other big companies, thought I disagree.

    Like what you’ve mentioned earlier, apps is probably the only way to kill google.

  • http://www.BuildIdaho.com TreyL3

    I have used bing several times and it is more likely to rank a “Google Ads” website with no real information that I was looking for. So I went back to google.

  • http://newenergycom.com Jim Coon

    I find the best results on Google or Yahoo. I don’t find much on Bing

  • http://www.wordsmithetc.net Elizabeth

    I’m tend to agree with Trey, who commented first. I have been switching back and forth for the past 30 days using both Google and Bing for every search. By far, Bing provided me with the greater amount of useless links and less-than-helpful advertisements. Google remains “king” for me – for now. I also agree with Matt, in saying that Bing’s entry into the realm has clearly motivated Google to become a better search engine. That’s good news for everyone. Here’s to the power of honest-to-goodness competition!

  • http://www.siskiyouwebdesign.com Siskiyou Web Design

    As seen here, the competition is forcing Google to stay on top of their game, so it is good in that regard. What would be nice, is: if I did not have to go to several search engines to find what I needed. Only time will tell, great article Chris!

  • Guest

    So far google still has it going on over bing… by a landslide… bing organic search has far too many repeats of the same results, from the same sites for the first few pages… complete turn off when you’re looking for multiple choices… it seems like they don’t block duplicate content?

    For instance when looking to make a purchase, it’s several pages of the same overpriced ebay seller for the first 3-5 pages… a little diversity in choices would be helpful, especially for those of us who won’t shop on ebay due to fraud and dishonest sellers.

    Ebay is a thing of the past with it’s poor reputation. Google organic search returns far better results for many, many relevant and unique sites for quality and price comparisons when shopping and keeps the ebay junk to a minimum.

    It seems to be the same when searching for information… google always wins… too much old, dead, repeated junk on bing.

    I’m sure bing will continue to improve though.

  • Adnan

    Well in my case, I’m from the United States currently out of the country. I’ve been out for a few years, but will return by June.

    My site, goingbusiness dot com has a US audience, actually caters only to the US and still doesn’t come up in US searches in Google. Where I’m at, it’s right there number 4 for my main keywords, the first 3 letters of the title. But that traffic I get from Google is wasted. Not very good for me and not very useful for the visitors.

    And I’ve done all that I was told, host in the US, Google Local, public whois, set the target in webmaster tools, etc, etc. But it just doesn’t come up in the US where it actually should.

    I even went and put pics of my Passport and other stuff on my about us page clarifying it to my viewers.

    Now Bing has no problems in that aspect. The site is in the top 100 in the US. I figure with some more development and enhancement to the site, it will start ranking better in Bing, but at least we are on the right track.

    So in this case Bing is providing the results in the intended target market.

  • Brenda

    I think Bing is more intuitive- at least for searches I have done. I don’t want the ads-just the answer:)

  • http://discordia.loveshade.org Reverend Loveshade

    All three, Google, Bing and Yahoo, put a great deal of emphasis on the domain name. This seems to be more important than the amount of content, hits the site gets, or how frequently it’s updated.

    For example, a Google search for “discordian” put our site, http://discordia.loveshade.org, as 23 in Google. I think it was in the 30s or 40s in Yahoo (I don’t know because five times in a row I’ve gotten the message “Sorry, Unable to process request at this time — error 999.”) Bing puts it lower. But ironically our parent site, http://www.loveshade.org, has consistently been listed by both Quantcast and Alexis as one of the top three most visited Discordian sites.

    On the other hand, a search for “erister” put our site as number one in Google, number 12 in Yahoo, and number six in Bing. But currently our site has only one page on Erister Egg Hunt. The 14th site for “erister” in Yahoo has virtually nothing but links to other sites. I know of another site that has only two pages, hasn’t been updated in months, and it’s ranked no. 1 by Yahoo, no. 2 by Bing, and no. 5 by Google apparently because the domain name matches my search term and it

  • http://www.simple-elegant-websites.com Oiseaux

    When they enter the fray then it should get really innovative and interesting.

  • http://www.killerwebs.info Killerwebs Web Design Studio

    I’m not to keen on this personalised search, I just want to search and relevant ads be shown.

    Killerwebs Web Design Studio

  • http://www.mycelium-running.info Anonymous

    The question posed in the article header was: “More Relevant Results: Google or Bing?, followed by the request, “Where are You Getting the More Relevant Results? Let us know.”

    As an Internet marketer with ten years of experience, I’ve been using Yahoo! for my important searches for years. It began when I realized that Google would often rank some of my junk pages higher than other pages on my sites that were much more relevant for the same keyword.* Whereas Yahoo! always seemed to have their priorities straight when it came to which page on my site was more important for any given keyword.

    After I discovered that, I began to comparing search relevance between Google and Yahoo! when I needed to do any important search. The majority of the times, Yahoo’s search results were more significant to what I was looking for. I must admit, I secretly sneer when everybody talks as if Google and Googling is the only search engine worth using, when their indexing in my professional opinion is actually pretty inferior.

    * These “junk” pages I refer to even had script on them telling the search engines to NOT index them, and were not optimized for any keyword(s). Even so, Google would often rank them higher for a certain keyword than another page on my site that was specifically optimized for that keyword. It was pretty annoying.

  • Vince

    I approach Google from two directions: one as a general user, and two as an online retailer. You get quite a different perspective when you approach the same issues from both perspectives. Googles aim is not to create relevant results: it’s to create an illusion of relevant results that forces use of adwords and other Google services that can be monetized. If Google wanted to service the normal user, they would have continued offering search options: i.e., organic web search results, products, news, maps, images, etc. This is a powerful selection tool that is a primary filter. I would actually prefer also to keep the increasing number of paid ads in a separate search too. Why can’t I just choose to look at ads or not?

    Becuase of Adsense, a manner in which both a website owner (whether it sells anything or not) probably half the paid ads on Google are completely irrelevant pages that have nothing but links back to websites you can easily find in an organic search. Many of the other ads are bought by large companies that pay big dollars for key terms for which they don’t even sell the products. The scenario has ruined many small and medium sized businesses on the internet. What’s worse, because Google is just jumbling at random what you actually see (local results thrown into organic search results can occupy half a page, social networking results are frequently erroneous because these sites are now arenas for advertising and link building, shopping results are usually five out of millions from the largest online retailers) the search results are completely diluted. But this is done for one reason, and that is people trying to sell on the internet are more and more forced to go to adwords to get seen – organic search results are being pushed off the first page intentionally.

    Google is still selling the strange concept that you determine a sites relevance by how many links it has, thus creating an entire industry called link building. In reaity, if Jesus Christ, Moses, Shakespeare and Buddha returned to life and went on the internet NOBODY would find them becuase it would take many thousands of dollars and hundreds of thousands of links to compete with all the other sites about these subjects. How many sites, really, link up to another site simply becasue they are so impressed with the website. You only link up for purely commercial purposes in any quantity. Yet Google pretends that it does not approve of rank-improving link exchanges or link purchases – but out of the same mouth states that legitimate SEO is okay.

    Every time Google buys something, suddently links from that platform get high rankings on Google. Now, videos are in. If I wanted to see some unprofessional thirty second video I can choose to look for a video. But now it’s included in organic search results for one reason: Google owns Youtube, all those accounts are monetized with adsense ads. It’s all about revenue, not information. The death of human edited directories has killed legitimate information and robots will never be able to tell the difference between an article written by George Bernard Shaw and some Indian SEO specialist. You can now see millions of articles on the internet with the same superficial information about subjects that are there only to get indexed and bring traffic to a commercial site. Search results are not linked to information by quality and relevance, they are linked by purely monetary incentives which no real serious provider of information is going to spend his time on. If you are not willing to invest in SEO nobody is going to find you – regardless of the relevance and quality of the information on your site. For information I do not use Google at all. I have to deal with Google as a retailer because we still get most of our customers from there, but not necessarily our best customers.

    If Google wants to provide relevant information, they should stop trying to take over the intelligent choice of the user: put all these options on the page and let us select them with a check box, or select all of them. Obviously if I’m looking for a person, social networking sites are a good choice, but why dilute that with a general search on the internet. Why show me a shopping result from Amazon, when I can go to Amazon by myself? It’s turned into such a random hodge podge that it’s relatively useless.

    All of Google’s changes, for my money, is based on just increasing their revenue by making organic search results less important on the results page. All three major search eingines have cache problems, and that is tons of outdated pages. That is because many people who have websites are not webmasters and do not take measures to clear the search engine caches of old pages and make sure the new ones are indexed. MOREOVER – NONE OF THEM INDEX ALL PAGES – BECAUSE A ROBOT MAY DECIDE THAT THE CONTENT IS NOT UNIQUE ENOUGH.

    The robots make these decisions for you. The bottom line is, if you want to get pages indexed then put adsense ads on them. Google does not consider any page, no matter how useless, redundant and even fraudulent, “irrelevant” if it has adsense ads on it. This is such a powerful influence that now Google offers free webpages – instantly monetizable. These web pages, like You Tube, get far better and faster ranking than those hosted elsewhere. More and more, Google will take you some where they can make a dollar from. And unless you are willing to play this game and invest a significant amount of time and money, nobody is going to find you.

    As a user, who wants to go through this obstacle course? I predict it will take a long time, but there will be a decline in Google – It’s inevitable. People’s habits are hard to change, and their success has been largely attributable to Yahoo’s complete abdication of intelligent management. But every generation tastes and preferences change, and so Google’s role will change. Personally I can’t wait.

    • Joy

      What an excellent post. Somebody post Vince’s post on the front page of Webpronews.com.

      Google is not relevant anymore. Support Yahoo, Bing. Tell Mark at Facebook to quit screwing around and get in the search engine game now that they surpassed Google in traffic.

  • http://www.mtbdales.com Guest

    bing.. everytime, new projects appear in search results quicker. better seperation of mobile and desktop content, deeper site crawl.

    shame i search with google.. just habit

  • http://www.cosmiccotumes.com Tersh

    Bing certainly seems to be better at relevance at this point. Even on some obscure searches it zeros in on the subject matter better. And I’m using different computers, locals and ips. So it isn’t feeding me based on prior searches. Bing also kicks butt in the way it picks up new sites. Some times faster than I can finish them. With little more than a link or two it grabs new content up within two weeks easily and lists it well. As an example see how fast http://www.colonial-wigs.com gets picked up. Began playing with it this week and made only one link to it from another wig page on Wed., that’s all. See how long it takes to spider, grab and list it for ‘colonial wigs’. Probably before I finish writing the copy for it. But will people actually start using Bing? That’s another question entirely.

    • http://www.cosmiccostumes.com Tersh

      Indexed and listed in less than 6 days. And way before I finished building the site. Even with filler text from http://www.nuncostumes.net Bing still shot the listing in on links alone in less than 6 days. Great relevant searches and some kind of massive spidering mega monster seeking fresh content to help zero in on those searches. Sure looks good from a ‘build it and they will come’ point of view. As much as I like the no heavy advertising push, natural relevant search results and fast listing will they actually come if we build it? It’s tough to make the masses switch but I certainly like the new Bing alternative.

  • http://www.relaxandshoponline.com Guest

    On the average I get the best results using Google. I’m not surprised considering how long it takes Bing to index/update a website. Google seems to stay on top of new and/or changing sites and gets any updates noted much faster than Bing.

  • http://www.searchsquad.com.au Mark – SEO

    It seems easier to get good rankings in Bing, but Bing certainly takes a lot longer to index (months in some cases).

  • http://codefight.org/ damu

    If i have to use separately I use google all the time but nowadays I use zoosper.com 90% of the time to search in all three search engines and google gives more relevant results.

  • http://www.seoproficient.com chris

    I myself am getting sick of google searches, i don’t wanna see ads everywhere on my search, i just want the answers and not try to be sold everything, bing is better for me, when i search something it just gives me the answer without all the ads.

  • Guest

    Bing is Best

  • Guest

    Hats off to BIng for daring to topple the giant.

  • http://www.nua.ie Kain

    I find Googles results are getting tired and predictable, even with personalisation off and cookies from them blocked.

    I can usually tell in advance which websites G will show in a given search. (Although not what page on those sites)

    Bing, on the other hand can give different websites which may be more relevant but not score as highly in Googles algo due to links or other factors.

    I still use Google more than Bing from habit, also Googles ads are usually more relevant even if their organic search results are not.

  • Guest

    Bing is rubbish. What else is tere to say?

  • http://www.de-makelaar-vertelt.nl De makelaar vertelt

    My Experian

  • Guest

    For local Australian searches Bing is frustratingly useless. Google, google, google!

  • http://www.InstantSiteLaunchers.com sikbru

    I must admit to using essentially Google however there’s a little trick that you may want to know about and that is using google’s wonderwheel feature ; here’s the link to their demo video:

  • http://renew-anti-virus.com Renew Antivirus Support

    I found this by coincidence when i search something on Google i keep getting some random result and then i go to Bing and it list all the one i need. The difference of bing is there is less random result like the previous MSN search even Google still have some of the random results. And significantly Bing put the companies first above all else due to their legitimacy to provide information for users.

    It seems to me that Bing has improve a lot and soon can be the number one Google competitor in search.

  • http://myseo-works.com Timothy Millar

    I have noticed over the last 6 months that my Bing hits are overwhelming my Google hits on my Hubpages, But it will be awhile before they catch up. Yahoo is still the steady stream it always is. Instead of calling it Search Results, they should call it Search Estimates! Tim

  • http://www.clicksweeper.com Jennifer

    I’m usually willing to look through a few pages of Google results, especially if what I’m looking for is pretty specific and/or difficult to describe. Bing is my back up search engine for the rare cases I can’t find something on Google, but I rarely need to resort to it. Still, I wonder how much of my preference for Google is simply based on habit rather than superior results.

    Not too worried that Bing will take over, but I’m glad it’s forcing Google to keep improving!

  • Guest

    Google – hands down. I tried Bing as soon as it came out to see if it was truly the “decision engine” and was totally disappointed in the results. I felt like I was back to searching with Yahoo. The first four results in a service search were other listing / directory sites – ick!

    • Sue Google

      Yahoo is most professional now joined with Bing as of 2010. Google allows dead links, slander postings, invasion of privacy, fake Ad Words accounts and cyber stalking that shows for years. Just try any search engine and type in “GOOGLE-YOUTUBE BEING SUED” and you will see hundreds of results with people winning. Why does Google allow this and no other search engine does?
      Sue Google

    • http://www.sitebyjames.com James

      The one thing Google is good at is that it shows *everything*, it is a much more all encompassing search engine, but at the same time it creates a really trashy and cluttered look.

      Bing, however is just more relevant… in the sense I like it. Compared to Google, it has search results which I fell in love with 5-6 years ago. Ordinary, concise and fast.

      Google is slowly becoming a Mess. A really really big Mess.

      As for which one is more relevant. I think Google tries, but Bing is just doing it better.

      I use both…

      • http://www.sitebyjames.com James

        Here… I did a test… First one… You tell me which SERP page looks more professional, and which one looks like a cluttered desk…



        One… Why do I want to see an advertisement for Feeling Lucky?

        Two… Why do I want Feeling Lucky Videos and Images?

        Bing even shows better information… Google look like a tabloid. Jmo…

        I will admit… Google’s Calculator currently beats the pants off Bing’s… but for the most part I use Bing.

        • http://www.sitebyjames.com James

          Here’s an idea…

          Bing… Escape those funny looking characters in your results… group together similar domain results, maybe provide me with an option or preference to control my search history so when I do get paranoid I can shut it off or empty it.

          Google… put all the images off to the side… so when people who are looking for information don’t have to wade through a pile of junk to get at what they came for…

          Just my two cents.

          • http://www.sitebyjames.com James

            Sorry Bing… I didn’t notice I could shut it off and clear it until now… Awesome!

            and sorry for the quadruple post…

  • http://www.r3cover.com Mona

    from my own experience :- whilst google seems to direct more traffic to our sites the Bing traffic actually seem to make better conversion and consequently we have reduced our google pay per click advertising by half and optimized for Bing, result doubled our monthly turnover for less spend and this has helped keep costs down for our clients www.abcdatarecovery.com

  • Che

    It’s sad and I never thought I would do this ever but I am using Yahoo more and more these days as they give me better results than Google for most of what I search. I don’t know what Google is doing but I don’t like it. Every time I search for something of interest, some big website like Walmart or a giant site with irrelevant pages show up. That or some real time annoying Twitter thing. I need archived information and not some kids twittering something. I always have to go to the second page to find something relevant if ever. Yahoo gives me relevant results all the time. I think Google is losing its luster. Took a lot for me to change search engines. Very frustrated.

  • http://www.radioxe.com Karthick

    In my perception, google is evergreen search engine. Still most people prefers to use google.

  • http://www.chess-sets-and-more.com Kevin

    I use both Google and Yahoo Search. I tend to favor Yahoo a bit over Google and occassionally search using Bing. I believe I get my best results from Yahoo.

  • http://www.foreverled.com Guest

    I jsut wish they would take the social networks out of the results. I really do not care what so and so is doing with his light shining at night when I search under night lights! However Bing stays much closer to real results, google has out googled themselves

  • http://www.searchengineoptimization.co.uk Mike

    I will say google because when i want to search any thing, i always got the results or sometime i have to use google advance options to get the desired results or may be some time combination or you can say that i like because i am addicted to google search same as many other people addicted

  • SEO Dude

    Bing is as bad as the old MSN search when it comes to indexing sites. It wont index sites that are ranking in the top 10 of Google and sometimes it will mysteriously drop sites form its index and after months of manual resubmissions it may decide to reinclude them in their index. This even happens to sites verified in the Bing Webmaster tools.

    Also it has problems with Geotargetting sites. For example there are several .com.au sites that dont appear in “only from Australia” results yet they are indexed by Bing when you select “show all”. I find Bing to be as frustrating as the old MSN when it comes to getting your site indexed.

  • Sjefke

    I only use “(do no)” Evil G, as this link squashes all the clutter: http://www.google.com/ie – can’t judge about the results (relevancy) compared with Bing, as I’m not too active with SEO lately: it all seems a ratrace where Big G purposely throws sand in our eyes – being inconsistent with its own ‘rules’, controversial ‘updates’ etc. I’m afraid Vince (04-15) has a good point… And Matt Cutts is just a mouthpiece without too much relevancy himself…

    If you want to search even faster: http://www.google.com/ie?q=google+without+clutter&num=100

    Will start using Bing – after all, it is the results that count – not the logo.

  • http://getexaminfo.blogspot.com/ Vipul

    Google have better intelligence.
    It knows all about the needs of its visitors.

    Google is absolutely more relevant in search terms.

  • http://www.suziemay-lingerie.co.uk/ <a href="http://www.suziemay.co.uk/">SuzieMay Lingerie</a>

    Sorry if the title sounds a bit harsh but after building all my company sites it has become obvious that good quality, relevant content is rewarded by Google whereas Bing places too much weight on keywords being in URL’s and titles even if content and inbound links are poor. I have companies in many different industries and I see the same pattern affect every site I build. In fact some of my competitors are appearing high up on Bing results seemingly for the sole reason that their keyword is in their URL and Title whereas in Google the same site will appear practically nowhere and rightly so.

  • Conor

    For me, Google. Always has and always will be

    Bing has horribly bad relevancy. I and many other users couldn’t even get our sites into the index. I even joined their web-master forum a few month back but to no avail. The home page was finally crawled the other day but nothing else? I just feel they are not putting enough effort into providing the best results with old content etc,

    Yahoo…I don’t know what has happened Yahoo. I remember reading a few years back that when Google started out that Yahoo were focusing on making great web-pages with loads of features. They left search on the back-burner and they paid dearly.

    Google’s engine seems to get better and better. I know some people have privacy issues with Google but what can a company their size do in fairness, pretend they don’t collect any user data? Let them have the data, as all we’re seeing are good results.

    My opinion only, it may be one-sided. Good article and I’m loving the site. Keep it up WPN :)

  • http://www.indiaseo.com NICK

    I use both Google and Yahoo Search.I will say google because when i want to search any thing, i always got the results or sometime i have to use google advance options to get the desired results or may be some time combination or you can say that i like because i am addicted to google search same as many other people addicted………..NOW GOOGLE ARE IN OUR BLOOD….SO GOOGLE……

  • http://www.indiaseo.com sam

    i think google is more deserving as compare to bing . bing is new that why have low reputation.It seems to be the same when searching for information… google always wins… too much old, dead, repeated junk on bing.thanks for sharing..

  • Guest

    Today I was looking for Cricket world cup scores. I searched “world cup” as I expected a currently running sporting event would take precedence over real word to word match relevance. Guess what Bing’s got first result of what I was looking for and google doesnt even know that there is a World cup running now 😉 you decide.

  • Join for Access to Our Exclusive Web Tools
  • Sidebar Top
  • Sidebar Middle
  • Sign Up For The Free Newsletter
  • Sidebar Bottom