More Email Marketers Using Video

Email marketers becoming more social

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Small and medium-sized business (SMB) marketers are becoming increasingly convinced of the positive results of video email, social media and personalization, according to a new report from GetResponse.

Over 80 percent of respondents plan to use video emails in 2010 and over 90 percent of SMB marketers who use video emails report it delivers significant conversion rates.

More than half of respondents said video emails can increase click-through rates. One in three marketers believes video can improve brand image and increase customer loyalty. Over 20 percent of marketers believe that video emails can also reduce support and training costs. Only 4.7 percent of email marketers do no see any benefits from using video email.


"Today’s marketers are mindful of the importance of delivering relevant content and one-to-one messaging based on preferences and behaviors," said Simon Grabowski, founder of



"It’s all about putting the ‘human element’ back into marketing through the use of video and social media conversations."

Other highlights from the survey include:


  •   Social media: A 113.2 percent increase in use of links to new messages on social media pages; a 109.1 percent increase in use of sign-up forms on Facebook, etc. fan pages; 88.8 percent will increase share options and 71.6 percent  more will place "follow us" links in email messages.
  •   Personalization: 53.80 percent of SMB respondents said they intend to increase targeting and personalization in 2010; 52.40 percent will try to improve email title and subject line personalization.
  •   Behavioral targeting: Nearly 75 percent of marketers claim that behavioral targeting can result in significant or moderate increases in email marketing effectiveness. Only 2.8 percent did not consider behavioral targeting an effective practice.
More Email Marketers Using Video
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  • ogsendmarged

    I am in a professional type job. Two years ago I did some work with one of the senior management team and it didn’t go well.


  • http://www.cardonatoys.com Toy maker

    There should be an article in criminal code for sending video spam. At least, this is my hope :)

  • http://www.worldcup2010.0fees.net/ world cup 2010

    Thanks for sharring importent information in this blog.
    It was very nice.

  • http://www.desperateamateurs.com DesperateAmateurs.com

    I would be very cautious when it came to using email.

  • http://www.flashwonderland.com Alex


    Very interesting and informative blog. I think I will try to send some video emails to my members and see how they react.

  • http://www.exabytes.com/ Jerrick

    Yeah, it will be more click rate and more effective by using video in e-mail.
    Video are more effective and understanding when interact with receiver.
    But using video all the time in email will be time consuming to create new video. And the email file will be large unless you use youtube to link them to internet to buffer it.

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