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More Consumers Using Facebook And Twitter For Brand Engagement

Social media driving brand engagement

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Nearly 40 percent of consumers visit Facebook and Twitter to supplement the news, information or deals they receive via email marketing, according to a new study by ExactTarget.

Morgan-Stewart "Consumers don’t silo their engagement with brands to a single channel, instead they tend to ‘layer’ marketing channels on top of one another to meet their different objectives," said Morgan Stewart, principal, ExactTarget’s research and education group.

"The things that motivate consumers to go online initially dictate where and how they choose to engage with brands – whether that be email, Facebook or Twitter."

More than 90 percent of consumers that are a fan of, or "like," at least one brand on Facebook also receive at least one permission-based marketing email per day. In addition, more than 75 percent of consumers that follow at least one brand on Twitter subscribe to at least one brand’s email marketing.

Other highlights of the study include:

*Nearly half of consumers who engage with brands via Twitter do so silently, regularly reading tweets even though they do not have their own Twitter account.

*45 percent of mothers with children living in the home identify themselves as ‘Deal Seekers’ and on average are a fan of 10 brands on Facebook, follow 10 companies on Twitter and receive 14 permission-based marketing emails daily.

*33 percent of consumers identify themselves as Info Seekers, influenced most heavily by product reviews and other forms of user-generated content.

*While 28 percent of consumers under the age of 25 identify themselves as "social butterflies" and fan the most brands on Facebook, they are more likely to buy from companies that send them permission-based email.

"Simply understanding demographics of a customer group is no longer enough," said Tim Kopp, ExactTarget’s chief marketing officer.

"By bridging the gap between demographics and consumer motivations, the Social Profile research identifies unique personas that give marketers an entirely new level of understanding of consumer behavior."
 

More Consumers Using Facebook And Twitter For Brand Engagement
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  • http://www.cables4computer.com Manju

    I agree social media helps in brand engagement but it take lot of time for new sites make there brand grow at initial stage. New websites or online store can use email marketing services and send the weekly monthly newsletter to their existing subscribers or customers. Email marketing helps in brand engagement as well as retain the existing customers. New Web stores can use the free email marketing services like www.mailrail.com or mailchimp.com, you get more unlimited free features in www.mailrail.net.

  • http://www.ritzinfotek.in Julia Thomas

    Yes both this media improves the search engine marketing. Whether it’s new or old site everyone using these media in their website to get traffic. Subscription is a good choice in the form of email marketing to get the traffic but better is social media.

  • http://www.q3tech.com Shawnfrankk

    E-mail marketing has proved to be the best mean of communication in marketing field. It basically covers sending e-mails to every potential customers or in public by selecting the customers pertaining to particular field. Find out more at Q3 technologies.

  • http://www.thfinejewellery.co.uk/ sapphire rings

    Facebook and twitter both social networking sites having good users and that’s good way to getting business and also consumers also using facebook and twitter for good deals.

  • http://www.exabytes.com/ Jerrick

    Ofcourse, Facebook and Twitter is a good portal to create awareness. Social Media User may not all is your customers. But you can build your brand image to them to let them know that our brand do exist. And you able to provide the latest information, promotion and news to them and able to attract them .
    Most of the Internet Marketer would like to use it to make contest. So they would gain lot of fans .
    With this , they able to build their brand effectively in a short time.