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More Businesses Using Social Media To Gain Customers

U.S. businesses lag behind in social media use

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More than one-third (35%) of U.S. businesses have had success using social media to attract new business, according to a new survey from Regus.

The U.S. lags slightly behind the global average, with 40 percent of businesses globally having successfully used social media for business development.

Globally, social networks are still used for their original purposes. The most popular use of social networks is staying in touch with business contacts, with 58 percent of respondents globally indicating they use networks in this way.  Joining special interest groups is also popular (54 percent).

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Although a number of skeptics (34 percent) believe social networking will never become a significant method of connecting to customers and prospects, 51 percent of companies globally organize, connect to or manage customer groups via social networks. Fifty four percent of firms use social networks to find useful business information. Only 22 percent of respondents had found new employment through social networking, in spite of the specific job search functions of networks such as LinkedIn.

In the U.S. specifically 28 percent of businesses have set aside a proportion of marketing budget for social networking activities.  Fifty four percent of respondents used social networking to keep in touch with contacts, slightly lower than the global average. Notably, 44 percent of U.S. companies use social networking to join special interest groups, well below the global average of 54 percent.

"While the most popular function of these networks remains that of keeping in touch with contacts, businesses are also successfully acquiring new customers, supporting their retention efforts and interacting with customer groups," said Sande Golgart, vice president for Regus.

"With 55 percent of online Americans registered on Facebook, any reservations towards using social networking for business purposes seem misplaced. This survey indicates that organizations who have not yet ventured into the world of social networking may be missing out on sizeable business opportunities. This is particularly the case in the Netherlands (48 percent), India (52 percent), Mexico (50 percent) and Spain (50 percent), where the highest level of new customer acquisition via social networking was reported."

The survey also analyzed company size differences and found that overall small companies were slightly more likely to use social networking. In the U.S. 38 percent of small businesses, compared to 27 percent of large companies, successfully found new customers through social networks

 

 

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  • http://www.jobonyachts.com/ Yachts Crew

    More and more countries realiazing the importance of social media .thanks for posting !

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  • http://www.Cairo360.com Waseem El Tanahi

    “More and more countries realiazing the importance of social media”

    I run an online magazine in Cairo, Egypt called www.Cairo360.com and Facebook / Twitter are our primary marketing tools. We’ve tried CPC advertising on Facebook, and Google, and also full on print advertising campaigns, but while they bring us clicks – our retained, high value traffic comes from social networks where readers interact with our brand in the familiar setting of Facebook / Twitter before becoming avid readers of our site. Social media marketing in a country like Egypt is still in its infancy, however uptake on social networks is so strong that more and more big companies are having to learn (quickly) how to use social networks to their advantage, while smaller companies who have been doing it for a few years now are well ahead of the game.

    There are now a number of small firms who offer big firms social media marketing (including us) and are much more successful that they could ever be.

  • Keith

    What was the sample size for this survey?

  • http://ourunemployedlife.wordpres.com Linda Odineca

    Wow, what fascinating statistics! I will have to share these with my readers. I just wrote a blog entry myself about companies not using enough social media or using it in the wrong ways. Thank you for your information!
    Linda

  • http://www.gbcone.com Josh@Virtual Office

    Yeah, small businesses or big businesses are using social media to gain customers especially facebook and twitters, people can’t leave without opening their facebook accounts or twitter account each day. lol

  • Josh Butler

    ummm yarrr

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