More Brands Adopting Google+By: Mike Fossum - May 10, 2012
Interbrand, founded in 1974, and now the world’s largest brand consulting agency, has just revealed that two new brands that rank within its top 100 have adopted the Google + platform. Said brands are Xerox and Nike, and marketing data firm Simply Measured reports that average weekly Google+ circle engagement is up 112%, and content engagement is up 65%.
Interestingly, the top brands on Google+ are high-end names including Ferrari, Gucci and Burberry, with Gucci seeing circle growth of 55,925% between Q1 and Q2.
Again, average weekly circle engagement is up 112% since February, for Google+, but is still nowhere near the sort of engagement seen on Facebook.
The data is indicative of the future advertising viability of Google+, which the search giant is doing everything it can to promote – a practice which has angered some users – Google had slid a Google+ button where the “like” button on YouTube would normally be, for a time.