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As Mobile Tagging Grows, So Do Business Opportunities

New data from Microsoft Tag indicates current and future trends

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Have you noticed that the boxes filled with oddly shaped code are starting to appear more and more? These mobile tags create a digital experience in a physical world. The industry is growing rapidly as more industries embrace the space.

Are you a fan of these mobile tags? Tell us why or why not.

New data from Microsoft reveals that their Tag brought in the largest number of scans to date during the month of March. In addition, the number of scans has doubled in the past three months, and the number of users has more than doubled.

Microsoft Tag credits its significant growth to many factors, including the penetration rate of smartphones in the marketplace. Another factor it believes led to its recent growth is the success that various industries have had using Tag.

“Rather than being confined to a 2D, 2-dimensional experience on a page, you can link that consumer, via Tag, to an online experience through their mobile phone,” said Jeff Somers, the marketing director for Microsoft Tag.

Many industries including retail, entertainment, and, primarily, publishing are finding that mobile tagging creates multiple opportunities for engagement. Specifically, mobile tagging is helping businesses drive and measure engagement through actions such as newsletter sign-ups and Facebook and Twitter followers.

According to Somers, advertisers that have incorporated Tag have also noticed a deeper level of engagement. They have found that consumers stay with the content longer, come back to it, and also remember it.

“It’s a really interesting way to pull consumers more deeply into the experience, share more information and content with them, get them to engage with your brand, and really help them, I think, make better decisions, and enjoy the experience more,” said Jeff Somers, the marketing director for Microsoft Tag.

Tag also reports analytics to its partners to provide more insights into the progress of efforts.

Have you thought about incorporating mobile tagging into your marketing strategy?

As Mobile Tagging Grows, So Do Business Opportunities
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  • http://www.myinfoq.com Paul Voulas

    I would be interesting to see the actual numbers from month to month. Fact is scanning of QR Codes and MS Tags is slow compared to Tags that can be sent in via SMS.

    All cell phones support SMS, very few support scanning codes. the logistics of having the right software and getting close enough to scan a a code can not be underestimated.

    Sure there is a future in these codes but there are more simpler way to achieve better results today.

    www.myinfoq.com

  • http://www.tappinn.com Nick Ford

    This post is right on! There ARE lots of opportunities for agencies, printers and publications to generate new forms of revenue and influence. The money isn’t necessarily as much in the code creation as in the “QR-connected” content development and strategy. Platforms like Tappinn.com make it easy to design and deploy these mobile tagging pages thus allowing more “types” of companies to get involved in the web development world. Print media and the mobile web got married…their first child will be named “QR Code”

    Nick Ford
    Captain of The Mobile Tagging Galaxy
    Tappinn.com
    QRanywhere.com

  • http://www.tappinn.com Nick Ford

    @Paul Give it up, man. QR codes are much FASTER and less intrusive than SMS. Everybody fears spam SMS anyway. When I receive a text that’s NOT from somebody I know, I hate it. Texting is for friends and family PERIOD. You want numbers. The TAG Heuer (Luxury Watch) ad in the April issue of Men’s Health has over 5,000 scan as of today with over 15,000 total mobile page views. This is ONE month of ONE magazine issue. Put that in your SMS pipe and smoke it.

    Nick Ford
    http://QRanywhere.blogspot.com

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