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Millions Of Viewers Tune Into YouTube In May

By · June 25, 2010 · 2 Comments
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comScore recently released their monthly numbers in regards to online video usage and rankings for the month of May. Below are some highlights from the release:
  • Google Sites attracted 144.6 million unique viewers during the month (101.2 videos per viewer), followed by Yahoo! Sites with 46.0 million viewers (7.3 videos per viewer), and Vevo with 45.6 million viewers (9.4 videos per viewer).
  • The top video ad networks in terms of their actual reach delivered were: Joost Video Network (by Adconion Media Group) with 35.2 percent penetration of online video viewers, BrightRoll Video Network with 24.4 percent, and Tremor Media Video Network with 21.2 percent.
  • 84.8 percent of the total U.S. Internet audience viewed online video.
  • 144.1 million viewers watched 14.6 billion videos on YouTube.com (101.2 videos per viewer).
  • The average Hulu viewer watched 27.0 videos, totaling 2.7 hours of video per viewer.
  • The duration of the average online video was 4.3 minutes.

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About Manoj Jasra
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.
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