Microsoft’s Surface Is Dead Last In Tablet Web Traffic Generation

    December 11, 2012
    Zach Walton
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It’s been speculated that Microsoft’s Surface tablet may not be doing that well. There’s not been any solid numbers yet from Redmond, but a new report out of Chitika seemingly confirms the speculation.

Chitika Insights published a report this morning that looks into how much Web traffic Google’s and Microsoft’s tablets generate. It’s important to note first off that Microsoft only has one tablet out at the moment – the Surface RT – whereas Google has its two Nexus tablets. With that being said, it doesn’t look that great for either of them.

Microsoft's Surface Generates Tiny Amount Of Tablet Web Traffic

As you can see, neither company is able to break even one percent of Web traffic in the US and Canada. In fact, Google is only in the lead because its Nexus 7 tablet has been out since July. If it launched this holiday season, it probably would be in a similar place.

It’s kind of sad that Microsoft’s Surface only makes up 0.13 percent, but it should be noted that the device has only been available for a little over a month. For a new product that’s priced a little too high, the Surface is pulling in decent numbers. It will be interesting to see if its share value changes after the Surface Pro launches.

Of course, no tablet maker can compete with the iPad in terms of tablet web traffic market share. According to Chitika’s November numbers, the iPad came in first place with 88 percent. Coming in second was Amazon’s Kindle Fire with only 3.6 percent. Getting even one percent of the market is quite a feat and one that Google is about to achieve. With only two overpriced tablets, it remains to be seen if Microsoft can do the same.

  • Will

    Worthless to compare a family of tablets to a single tablet.

    • http://www.webpronews.com/author/zach-walton Zach Walton

      I don’t think it’s worthless, but it is important to point out the differences in scope. The iPad only has that much share because it’s been around since the beginning and has so many variations available. Google and Microsoft will probably never go that route, but their share is somewhat worrisome considering their position as tech leaders in other sectors.

      • John

        I think that 90% of people are waiting for the PRO and that is why the RT version has not sold that many units, the PRO version will be a phenomenal hit mark these words!!!

  • Joel

    “It will be interesting to see if its share value changes after the Surface Pro launches.”

    It seems every blogger, columnist, tech pundit, and even Ballmer himself expect or hope Surface Pro will be a game changer. “Wait ’til you see the Pro version..!” I think Pro’s prospects are dim.

    Surface has not had wide sales distribution, and that has no doubt hindered sales, but more than that, people just aren’t interested in a tablet that acts like a PC. They bought their iPads, Nexi, et. al. because they are not PCs. Pitching that a tablet has USB ports, a keyboard, and “runs Office” are just not big selling points.

    Surface Pro will be thicker, heavier, more expensive, and have shorter battery life, than RT. To most consumers, those drawbacks will not be mitigated by the fact it can run legacy software like Photoshop and Office that they rarely or never use. Power users who do need such software for heavy lifting are not going to be attracted to the awkward kickstand and floppy keyboard that make Surface difficult to use on something other than a flat, level surface, nor are those complex applications likely to be touch-optimal for the near future.

    I don’t want to sound like I’m hating on Microsoft, but I think Surface was ill-conceived, particularly the Pro version, and I doubt it will meet much success.

    • John

      Lol I can’t wait for so many people to be shown to be so wrong, I expect MS Pro to sell out and not just the first batch but the 2nd, 3rd and 4th batches to, I for one can see that anyone with half a brain will realise that finally we can own a tablet that we can do something with (work related) instead of those stupid play things(ipads) and yes I realise that the pro is not aimed at the ipads but it still has to compete against them and I believe that it will be the ipads undoing!!

    • John

      awkward kickstand? What lol hilarious, you do know that you don’t have to use the kickstand if YOU do not like it, MS just give you the option or you could go APPLES route and not bother!!! Floppy keyboard? Once again if YOU don’t like the keyboard options provided just plug a usb one in like you would on an ipad (if it had a usb port,LOL!!!