Microsoft Updates Bing Ads Editor With Native Ad Support And More

Chris CrumAdvertising

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Microsoft announced the release of Bing Ads Editor version 10.9.1, which includes support for Bing Native Ads, faster ad extension imports, and improved editorial messaging.

Advertisers can now quickly make Native Ads bid adjustments to campaigns and ad groups from the edit pane or directly from the grid, and bids can be changed from -100% (to opt-out) to +900%.

This feature is rolling out gradually.

"We have made improvements to the editorial messages shown for policy violations," says Microsoft's Prince Bajracharya. "If your ads, keywords or ad extensions are disapproved, in addition to a message, you’ll also receive a link to the most relevant editorial policy page for further detail and assistance on the appropriate action."

The update replaces showing the term that was flagged and the rejection reason summary.

As mentioned, there are now faster ad extension imports. According to Microsoft, we're talking five times faster.

Images via Microsoft

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.