Quantcast

Microsoft Tests New Local Mobile Ad Product

Quiznos, Hyatt Among Pilot Participants

Get the WebProNews Newsletter:


[ Technology]

Microsoft Mobile Advertising has started piloting a new local ad product for mobile. Geodelic, a third party publisher of a location-based discovery app is conducting the pilot.

"We are conducting this pilot to gain insights into end user behavior and engagement with local mobile ad products," says Raj Kapoor on the Microsoft Advertising Blog. "This ad product is geared towards driving store traffic for our advertisers, as well as to provide consumers with easy access to store details, directions and local offers."

Two advertisers participating in the pilot are Hyatt and Quiznos. Microsoft says pilot participants belong to local categories such as restaurants, services, travel, and shopping.

Hyatt and Quizos participate in Microsoft ad pilot

The pilot will launch in Los Angeles, Dallas/Ft. Worth, Chicago, New York, San Francisco and Seattle at first. It is served through Microsoft’s adCenter platform.

Microsoft Tests New Local Mobile Ad Product
Top Rated White Papers and Resources
  • http://www.searchengineoptimisation.com Phil

    With more and more user are using mobile for internet, Mobile Ad will be good explored area

  • Join for Access to Our Exclusive Web Tools
  • Sidebar Top
  • Sidebar Middle
  • Sign Up For The Free Newsletter
  • Sidebar Bottom