Microsoft Shares, Then Pulls, Ads Mocking The iPhone 5S/5CBy: Zach Walton - September 13, 2013
The iPhone 5S and 5C were only announced on Tuesday, and the competition is already pouncing on them. Nokia took the first swipe on Twitter on Tuesday, and now Microsoft has created seven new videos mocking the various design decisions seen in both the iPhone 5S and 5C.
As is the case with most rushed projects, Microsoft’s latest attempt to go after Apple doesn’t exactly fair that well. In the first video, we get a design meeting between what appears to be Steve Jobs and a poor Jony Ive impersonator.
First things first – does Microsoft think that Jobs is alive? Maybe they believe Apple pulled a Disney and cryogenically froze the Apple founder only to thaw him out when the company needs to approve a design concept. You have to remember that this is the same company that made the butt ping pong ad so it’s already apparent that nothing is sacred to Microsoft.
This is the part of the article where I would have embedded the videos for you to watch and either get a quick laugh or a short sigh out of. As you can see, however, that’s not happening. In the process of writing this piece, Microsoft took the videos offline in what appears to be an attempt to save face after receiving some vitriolic YouTube comments that called the company for using a representation of the deceased Jobs to poke fun at the iPhone 5S.
Thankfully, YouTuber dwayne smaith preserved the first (and longest) video:
There were six other videos, but they’re no longer available. Microsoft must have realized that it’s usually not okay to mock a competing company using said company’s deceased founder. It also could have been due to the absolutely vitriolic response it received in the YouTube comments on the video.
In any case, we’ve reached out to Microsoft to find out why it took the videos down, and if it has any intention of putting them back up.
UPDATE: A Microsoft spokesperson just got back to us and had this to say about the now deleted videos:
[Image: WindowsPhone/YouTube] [h/: MacRumors]
“The video was intended to be a light-hearted poke at our friends from Cupertino. But it was off the mark, and we’ve decided to pull it down.”