Microsoft Makes A Few Advertising Announcements At Cannes LionsBy: Chris Crum - June 18, 2013
Microsoft has some advertising news today out of Cannes Lions. Last year at Cannes, Microsoft Advertising’s Yarn announced it would be working in partnership with creative agencies and brands on some new ad experiences. Today, they announced a new wave of prototypes they developed with agencies like BMB, Razorfish, Rooster Worldwide, UM, and VML and brands like All Saints clothing, Mercedes-Benz USA, Vans Shoes, MasterCard and Dell.
Take a look:
Microsoft’s Stephen Kim discusses all of these here.
Microsoft also announced the availability of the Ad Pano format for all advertisers and publishers who use the Microsoft Advertising SDK for Windows 8.
“The Ad Pano is a premium Ads in Apps solution for Windows 8 that was born from the original development sessions we conducted with agency and brand partners last year,” a spokesperson for the company says in an email. “The Ad Pano gives advertisers unlimited storytelling potential to customize their ad experience to deliver an interactive, immersive, panoramic ad experience comparable to a magazine fold-out.”
Jenn Creegan, General Manager for Display Advertising Experiences at Microsoft Advertising, discusses this more here.
As discussed in that same post, Microsoft also commissioned a study by Nielsen, which found that 60% of people exposed to ads on Windows 8 perceived the brands as innovative, cutting edge and trustworthy. Brands that advertise in Windows 8 are more than twice as likely to be seen as innovative compared to the “Nielsen norms,” Microsoft claims.