Microsoft Envisions The Future Of Retail, Thinks Everybody Will Have Windows Devices

By: Zach Walton - January 13, 2014

What’s been the most innovative technology in retail over the past few years? If you immediately thought of Square, you win. The POS hardware/software combo has made it easier than ever for small businesses to accept and process credit card payments at any time and anywhere. Now Microsoft wants a piece of the pie.

In a new video from Microsoft, the company envisions a world where everybody – retailers and consumers – own Windows devices. In this fantasy world, retail associates can use NFC to sync a consumer’s Windows Phone with their Windows tablet to find which products they most desire. Windows devices are also seen being used as POS stands so customers can check out in more places.

While this Windows device fantasy land is obviously something Microsoft wants to happen, it’s not reality. The above video does, however, convey the very real transformation of retail thanks to technology. A number of mobile devices, ranging from Android and iOS to even Windows Phone, are transforming how retailers sell and how consumers buy.

It’s obvious that Microsoft is ahead of the curve when it comes to transforming retail, but will it really just rely on trying to sell Windows devices to do so? If anything, Microsoft should work on some software solutions for all devices to take on Square and others. For all we know, that’s probably in the works, but it certainly isn’t going to stop trying to sell Windows devices to businesses anytime soon.

Image via Windows/YouTube

Zach Walton

About the Author

Zach WaltonZach Walton is a Writer for WebProNews. He specializes in gaming and technology. Follow him on Twitter, StumbleUpon, Pinterest, and Google+ +Zach Walton

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  • For The Love of God

    I would say Microsoft is one of the most active cross platform developers even when compared with Google.

    • freen the merciless

      When I see POS, I immediately think microsoft. Only, not Point of Sale. More like Piece of Shite. Windows is abominably fragile, massive and glacial. Cost of ownership of the 90 pound sack of excrement is astronomical compared to all the alternatives, and will get much worse, since microsoft does not understand that good architecture is saying no to the right questions. IOS, android and linux are far from elegant and clean, but windows is hideousness of an entirely different order. The only thing the microsoft vision is good for is job security for the sewer workers that maintain windows code.