Microsoft Acquires Marketing Software Provider MarketingPilotBy: Chris Crum - October 17, 2012
Microsoft has acquired marketing software company MarketingPilot. Microsoft says it has a vision for integrated marketing solutions that aligns with its own.
“We are excited to join the Microsoft team,” says MarketingPilot CEO Ken Kornbluh. “We think it will be great for MarketingPilot users and the broader marketing community. The acquisition will enable us to more fully realize our vision to create powerful and innovative integrated marketing management solutions. The acquisition by Microsoft should enable us to accelerate our pace and deliver even more innovation to marketers.”
“MarketingPilot provides Integrated Marketing Management solutions that enable marketing organizations to better understand customers, manage and streamline marketing operations and create automated multi-channel marketing campaigns,” says Microsoft Dynamics CRM Corporate Vice President Bob Stutz. “MarketingPilot has a comprehensive vision for Integrated Marketing solutions that aligns closely to our vision. In addition, they have a talented management team and an innovative product suite built on Microsoft technologies available both in the Cloud and On-premises. We are committed to taking care of MarketingPilot customers, and we welcome them to the Microsoft family. We will be communicating directly with individual customers over the coming days and weeks.”
He also writes on the Microsoft Dyanmics blog:
Microsoft, along with our partners, has been helping marketing organizations for several years now. Customers like Volvo Construction Equipment and the Portland Trailblazers are using Microsoft Dynamics CRM today to better attract and retain their customers. We are committed to helping marketers plan, execute, monitor and optimize customer interactions across digital, social and traditional channels and measure the impact on revenue. With this acquisition, we believe we will be well positioned to deliver highly valuable marketing automation solutions to new and existing customers.
Terms of the deal were not disclosed.
This follows an announcement from Microsoft that it has acquired CiS solutions provider StorSimple.