#McDStories: Social Marketing Gone Bad (And Dirty)

Hashtag marketing may not be the best strategy for restaurant chains

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#McDStories: Social Marketing Gone Bad (And Dirty)
[ Social Media]

McDonald’s has tasted the dark side of Twitter, following the launch of a marketing strategy involving the hashtag: #McDStories.

On 01/18, McDonald’s tweeted:

“When u make something w/pride, people can taste it,” – McD potato supplier #McDStories http://t.co/HaPM5G9F 3 days ago via web · powered by @socialditto


Meet some of the hard-working people dedicated to providing McDs with quality food every day #McDStories http://t.co/BoNIwRJS 3 days ago via web · powered by @socialditto

Others in the Twitterverse got a bit more creative. Here are a few examples:

i will never eat mcdonalds ever again after seeing that rat crawl threw the pack of buns on http://t.co/X7dM1lbT smh lol #McDStories 3 days ago via web · powered by @socialditto

McDonald’s customers don’t want to tell #McDStories. They just want their fries, mechanically separated chicken parts & wallow in shame. 1 day ago via web · powered by @socialditto

#McDStories Paid for my food but almost left cause I was high and convinced that the workers called the cops and were using my food as bait 3 days ago via web · powered by @socialditto

#McDStories @McDonalds scalds baby chicks alive for nuggets #MeetTheReality here & take action: http://t.co/I8qoqogX #UnhappyMeal 3 days ago via web · powered by @socialditto

“A woman is accused of offering sexual favors in the drive-through lane in exchange for McNuggets.” #McDStories 3 days ago via web · powered by @socialditto

One time, the employees at McD’s let me behind the counter and took turns giving blowies. #McDStories #mustybutthole #McFail 2 hours ago via web · powered by @socialditto

You get the idea.

The McDonald’s Twitter account hasn’t bothered to refute all of the tweets. I can’t imagine how long that would take. It has been on defense lately though, it seems:

.@peta That posting is absolutely FALSE McNuggets are NOT made from mechanically separated chicken. Only USDA inspected white meat. 1 day ago via web · powered by @socialditto

Maybe McDonald’s will have better luck with Google+.

#McDStories: Social Marketing Gone Bad (And Dirty)
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  • http://@McD__triad Bonnie

    It upsets me to see some of the crap you let on here. I have been with mcDonalds for 36 years. It hurts to see people so cruel and put us down and the vulgarity, just outrageous. I thought it was being screened. Either get rid of it or do better at screening the tweets.

  • http://www.inetseo.co.uk Social SEO Guy

    Whoever handled their SM strategy wants shooting – funny tho :D

  • http://osakabentures.com/ Saul Fleischman @applications development Japan

    This is the lovely thing about hashtags. They are searchable, and high-jackable. Nice one.

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