#McDStories: Social Marketing Gone Bad (And Dirty)By: Chris Crum - January 21, 2012
McDonald’s has tasted the dark side of Twitter, following the launch of a marketing strategy involving the hashtag: #McDStories.
On 01/18, McDonald’s tweeted:
Others in the Twitterverse got a bit more creative. Here are a few examples:
#McDStories. They just want their fries, mechanically separated chicken parts & wallow in shame.McDonald’s customers don’t want to tell
#McDStories Paid for my food but almost left cause I was high and convinced that the workers called the cops and were using my food as bait
You get the idea.
The McDonald’s Twitter account hasn’t bothered to refute all of the tweets. I can’t imagine how long that would take. It has been on defense lately though, it seems:
@peta That posting is absolutely FALSE McNuggets are NOT made from mechanically separated chicken. Only USDA inspected white meat..