McDonald’s Bagged Coffee: Will You Buy It?By: Erika Watts - October 31, 2013
McDonald’s bagged coffee will soon be coming to a grocery store shelf near you. McDonald’s McCafe specialty coffee went national in 2009, and just four years later, the chain has announced plans to sell bagged coffee in grocery stores.
Fans of McDonald’s coffee will reportedly be able to purchase ground and whole bean coffee in 12 ounce bags for around $7, plus they will also sell single cup servings. On the plus side, this means McDonald’s coffee fans can enjoy their morning coffee without having to actually wait in a never ending line. On the downside, well, there doesn’t appear to be one, aside from McDonald’s once again expanding its reach.
The fast food chain is working with Kraft Foods to release their coffee in the U.S. sometime next year. McDonald’s began selling bagged coffee in Canada last year, so the grocery store version must have done fairly well north of the border.
McDonald’s bagged coffee will be competing with coffee from other national restaurant chains, such as Starbucks and Dunkin Donuts. According to The Christian Science Monitor, the bagged coffee industry does around $5.6 billion in sales each year, with 56 percent of Americans reporting that they bought coffee in the supermarket in 2011. It will be interesting to see how the McDonald’s bagged coffee does against the competition. Green Mountain, Folgers and Dunkin Donuts rank as America’s favorite three bagged coffee brands.
What do you think about McDonald’s selling bagged coffee? Respond below. Let’s just say that most Twitter users were less than enthusiastic about the announcement:
McDonald's will sell bagged coffee next year which will also double as a colostomy bag for the diarrhea it will cause.
— Lee Mays (@OriginalLeeMays) October 31, 2013
[Sold in dog food section?] McDonald's to test packaged coffee next year http://t.co/ykwGeldQoG via @NRNonline
— Garth Knutson (@gknutson) October 31, 2013
McDonald's coffee beans will be available to buy in grocery stores. It's part of their new campaign, "Buhda ba Ba BAA…DO IT YO DAMN SELF!"
— Kevin Tor (@kevin_tor) October 31, 2013
And in other McDonald’s related news, the burger chain has dropped Heinz ketchup after they hired former Burger King CEO Bernardo Hees.[Image via YouTube]