MC Hammer Announces WireDoo, A Relationship-Based Search Engine

Search. Hammer Time.

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MC Hammer Announces WireDoo, A Relationship-Based Search Engine
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Although you probably know MC Hammer as that guy with that song with those pants, the 49-year-old pop-rap pioneer has become quite the tech nerd in the last few years. He’s dipped his toes in startups and is a fixture at tech events like Tech Crunch Disrupt and the Web 2.0 summit

And at this year’s Web 2.0 summit, Hammer announced the imminent launch of his own search engine – WireDoo.

Set to officially launch sometime in December, WireDoo is currently in pre-beta. WireDoo.com simply prompts visitors to sign up for email alerts when the service becomes ready to use. But Hammer gave Web 2.0 a taste of what to expect.

Hammer explained that WireDoo is a “relationship-driven” deep search that he describes as “searches that go beyond the generalities, that give you more relative information in a consistent way, in one environment.”

For example, say you searched for a home. Along with the traditional results – the listings with real estate companies, the location – you will also see related content like information on surrounding schools, neighborhood activities, nearby restaurants, etc. Click on that related information and you will go even deeper. Say you clicked on nearby schools, you might see related information about GPA averages, teachers at the school, transportation and more.

He noted that “it’s about relationships, beyond the keywords.”

WireDoo is going to have to show up to the party with something incredibly special to take on the likes of Google, Bing and Yahoo – but who knows? Maybe Hammer is hiding something awesome in those parachute pants.

Here’s Hammer discussing his new search engine:

And here’s this…because I absolutely tried and failed to resist it:

MC Hammer Announces WireDoo, A Relationship-Based Search Engine
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  • Tony

    Love it. I’ve been wondering for awhile why these celebrities don’t get into the search engine or social networking business. They have the fame, the capital, and the following. Don’t know how much pull MC still has but I’ve always said it, if Lady Gaga, Lindsay Lohan or any of these famous celebrities want to knock Google, Facebook off their pedestal, they easily can. These people pull a sick, loyal, cult-like following behind them. So yeah, it’s great MC is going to start a SE. Hope more celebrities get in the game. Google needs to go!

  • http://www.cheap-uggshoe.com shadow

    Google needs to go!

    • darren

      You are right. Post Panda, Google search is a mess. I don’t use Google anymore.

  • http://online-marketing.vizfact.com/ VizFact

    Down with Google!

  • http://scented-soy-candles.com Debra@scented-soy-candles.com

    This is a really interesting article, I can hardly wait to see how the new Search Engine does when it launches.

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