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Matt Cutts Tells You Why Your Site’s PageRank Isn’t Changing (Kind Of)

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The question of whether or not Google Toolbar PageRank is dead has come back around, as Google’s Matt Cutts indicated the other day that we’re not likely to see an update before the end of the year.

This Twitter exchange occurred on Sunday (via Barry Schwartz):


Google hasn’t updated it since February, after historically updating it every three or four months.

The latest Webmaster Help video from Google has come out, and it just happens to talk about Google Toolbar PageRank. Unfortunately, it doesn’t really tell us anything new. It’s pretty much the same thing Cutts said last time he did a video on it.

He says, “The thing to remind yourself about is that the Google Toolbar PageRank, number one, it’s only updated periodically, so, you know, for a while, we would update it relatively often. Now, we’ll update it a few times a year. Over time, the Toolbar PageRank is getting less usage just because recent versions of Internet Explorer don’t really let you install toolbars as easily, and Chrome doesn’t have the toolbar so over time, the PageRank indicator will probably start to go away a little bit.”

“But it’s also the case that we only update this information every few months, so it does take time in order to show up,” he says.

The messaging here is a little odd considering, again, that there hasn’t been an update since February, and we shouldn’t expect to see one before the end of the year.

Update: Cutts notes that the video was recorded several months ago:


Image: Google

Matt Cutts Tells You Why Your Site’s PageRank Isn’t Changing (Kind Of)
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  • http://www.aditmicrosys.com/ Hemang Shah

    Ya that’s things absolutely right.

  • http://www.musica.ph anbi1973

    It would be nice if an update is coming soon!

  • http://www.seoingage.com Digital Consultant

    It would help if we knew our current page rank so as to gauge the authority of our sites and see results of our back linking efforts.

  • http://www.risnerwebdesign.com Norman Risner

    I thought alot of backlinks helps website ranking. I have alot of backlinks and my ranking isn’t high enough. I guess alot of big companies with big money pay Google to be on page one of Google results which isn’t fair to small companies with good products. Seems to me the system is geared to big money which I’m not surprised.

  • http://www.creationhub.org/ stacy

    Nothing interesting news because in all updates google hits those websites which have unique content, no bad linking and good backlinks even.

  • http://www.darcyripper.com Dan Mitroi

    I think that PR age is over, i have many webpages that are ranking on first page with no PR…
    Overall maybe it has it purpose in Google Algorithm but we should better improve our content then watching out every day for our PR changes.
    regards.

  • http://www.actmedia.net Franklyn

    If so, How can we know the current page rank of our sites? Does this mean PR is not a big factor to consider to optimize the website?

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