Matt Cutts On Google’s Handling Of Single-Page Sites

By: Chris Crum - March 18, 2013

Google has released its latest Webmaster Help video. This time, Matt Cutts discusses single-page sites, and how Google handles them. Specifically, he responds to the following user-submitted question:

What does Google think of single-page websites? They are becoming more complex and there are some great websites using only a single page (+lots of CSS and JavaScript) bringing the same user experience as a regular website with many subpages.

“Google has gotten better at handling javascript, and a lot of the time, if you’re doing some strange or unusual javascript interaction, or pinning some part of the page, or something like that, or having things fold in or fold out, we’re pretty good at being able to process that,” says Cutts. “In general, I would run a test first. I wouldn’t bet your SEO legacy on this one single page working well if the javascript or CSS is really obscure or maybe you’ve forgotten and blocked that out in robots.txt. But if you run the test, and you’re pretty happy with it, I don’t necessarily see a problem with that.”

“It’s a different convention,” he continues. “Sometimes it works. Maybe you get better conversions, maybe you don’t. It’s going to depend on what your particular area is, what the topic is, what kind of layout you come out with…but if it works for you, and for users to have that all on one page, for the most part, it should work for Google as well.”

On a semi-related topic, here’s what Cutts had to say about a year ago about blocking Google from javascript and CSS. Here, he talks about Google getting better at handling javascript.

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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  • Nick Stamoulis

    I think you have to balance SEO vs. user experience vs. business goals when you have a one page website. Sometimes one or two of the three will have to take a backseat for a while to achieve your goals for the third.

  • Ash Buckles

    It’s food to have some direction from Google but I most liked the idea of testing it. We forget that part of the process too often.

    I also believe there are valid reasons to have one-page websites:

    – Event announcements

    – Single retail locations that don’t sell online

    – Seasonal promotions

    – Distributor sites, where everything is behind a paywall but the home URL needs to be searchable

    Don’t get me wrong, I’m a fan of content and storytelling. I believe there are many ways to add URLs full of rich content to any site in any industry. But, for a time, a single-page website may make sense.

  • Samson Daniel

    Single Page Website I wonder it may have only one Title and Keyword for all the pages i mean(subject or division). More of back links Internal and External from one page may not be accepted by Google it may amount to link farm and could result in negative SEO.
    This is just what i feel.

  • Nina

    It is good that Google has improve its handling of java-scripts to accommodate every type of website