Matt Cutts: Google Doesn’t Use Bounce Rate

By: Chris Crum - June 5, 2012

There’s been a lot of talk over the years (especially post Panda update) about whether or not Google uses bounce rate as a ranking signal. In fact, even this morning at SMX Advanced in the SEO Periodic Table session, the topic came up. Here are a couple of tweets from an attendee of that session:

Bounce rates probably aren’t factored either. Doesn’t mean they aren’t important for UX @markmunroe #smx #11a
4 hours ago via Twitter for iPad · powered by @socialditto
 Reply  · Retweet  · Favorite

Overall bounce rate may not be important. But Google sure knows when users immediately go back to Google from your site #smx #11a
4 hours ago via Twitter for iPad · powered by @socialditto
 Reply  · Retweet  · Favorite

Apparently, Google’s Matt Cutts said flat out (via second-hand news) that Google does not use Bounce Rate. Danny Sullivan just tweeted:

“Google doesn’t use bounce rate” @mattcutts told @tomschmitz yesterday, tom says #smx #11c
2 minutes ago via web · powered by @socialditto
 Reply  · Retweet  · Favorite

Common thinking seems to have been that bounce rate is not a ranking signal, but this could help put a stop (or at least add a major point of argument) to the debate.

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

View all posts by Chris Crum
  • Sean Mitchell

    I wonder is that a global statement? …or just for the organic side of the mother-ship?

    I’d be shocked if this was also considered a non-issue or ranking factor in calculating a quality score for a landing page on their paid side of the house.

  • Lee Dawn

    The Big G is at it again at its own game of “distract & conquer”.

    Next, please?

  • Prateek Chopra

    Google determines how much the content is important to the visitor by measuring its stay time on that particular page then how can they say the bounce rate doesn’t matter at all ?

  • Tom

    If google confirms that they don’t use something, it always the opposite.

  • Ecommerce Website

    Definitely Bounce rate decreasing serp.

  • Thomas Schulz

    One problem is also for websites where the goal is to have the user download the trial version of some software. You can sometimes see high bounce rates reported in Analytics + high download goal conversion rates. Hence, without knowing the type of site/page very precisely, bounces rates alone are not really a useful metric for rank scoring IMO

    I am pretty confident though that if Google does use bounce rates for ranking, they are probably also factoring in the time spent on the page before returning to Google.

  • Eric SChmidt

    It’s not bounce rate.
    It’s bounce SPEED
    (compared to the users other listing clicks)

  • Excelanto

    Thanks for your valuable posting.I have collect more than information from your website. It is really wonderful blog. please added more than tips. i’m working in a content management in chennai.Here providing very low price CMS , responsive webdesign and ERP. you have any more than information kindly make me call this number 044-42127512 or send your mail