Majority Of People Have Abandoned Brands On Facebook And Twitter

Irrelevant marketing messages lead to brand abandonment

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[ Social Media]

The majority (91%) of consumers have abandoned at lest one brand on Facebook, email or Twitter because of irrelevant or boring marketing messages, according to a new study by ExactTarget and CoTweet.

“Consumers remain willing to engage with marketers via the inbox, Facebook and Twitter,” said Jeff Rohrs, principal of ExactTarget’s Marketing Research and Education Group.





“However, consumers understand now more than ever that they are in control of marketers’ messages and will punish irrelevant, voluminous or boring messages by cutting off marketers means of direct communication.”

Highlights of the study include:

*81 percent of consumers have either “unliked” or removed a company’s posts from their Facebook news feed.

*41 percent of consumers have “unfollowed” a company on Twitter.

*71 percent of consumers report being more selective about “liking” a company on Facebook versus last year.

*77 percent of consumers report being more cautious about providing their email address to companies versus last year


Majority Of People Have Abandoned Brands On Facebook And Twitter
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  • Guest

    I keep a “span” e-mail account – so when I sign up for free offers, the company’s promotional mail gets sent there and I don’t have to deal with it.

  • Guest

    ya… 91% with a 9% error margin…

    Following and Friending should be renamed to,

    “Binding Contractual Communications Agreement for Life”

  • http://www.kaybeedoors.co.uk Kaybeedoors

    This should not really be news, but its good to get it quantified.
    SEo and SEM should become more subtle and sophisticated by providing useful content for their follows not just pitching their product or service.

    internal doors

  • Guest

    This isn’t really groundbreaking news It’s more like “Yeah, we all knew this already”. It would have been helpful if this article had a link to the research.

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