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Majority Of Americans On Facebook, According To Study

Facebook attracts 51 percent of Americans 12 or older

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According to the U.S. Census Bureau’s official “Population Clock,” around 311 million people live in the U.S. at this moment.  Now here’s the interesting thing: new data from Edison Research and Arbitron indicates that more than half of Americans over the age of 11 have a Facebook account.

Edison and Arbitron conducted a national study of 2,020 individuals in order to arrive that conclusion, so don’t think the finding was based on a survey of 20 folks in Silicon Valley.  Also, this isn’t the first time the two groups have posed questions on the subject.

Tom Webster, Vice President of Strategy and Marketing at Webster, explained in a short blog post, “We have been tracking the growth of Facebook since 2008, and have watched it go from 8% usage just three years ago, to 51% today.”

That’s kind of stunning.  Indeed, it doesn’t take a math expert to figure out that absolutely everyone in America would soon have a Facebook account if the social network was somehow able to maintain that growth rate for a little while longer.

That should help explain why Facebook is focusing so much on overseas growth and interesting new initiatives like Facebook Places; there’s perhaps not a lot left to achieve when it comes to just getting Americans to sign up.

Anyway, we wouldn’t be surprised if this news causes a few more advertisers to try out Facebook, and investors may scramble (yet again) to buy shares of the company on the secondary market.

It seems another announcement about Facebook’s official user count shouldn’t be too far away, either.

Majority Of Americans On Facebook, According To Study


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  • http://UseBiz.com Jeff Schneider

    We can see large cracks in any plans to retain their base let alone increase it.

    If I were Facebook, I would worry more about correcting some of their internal Marketing Strategies, that were mentioned in the USA Today paper.

    Headlines : “Social Media Cant Block Poisoned Links.” If you read the article it brings up what we have been saying about them for some time now. They have so many Security breach problems in their Business Model that they are losing Trust with their base rapidly.

    We have designed our future sites Business Model to provide a safe and secure Walled Garden of Trust, that sidesteps these issues and builds trust with the Online Business Community.

    We have been saying all along that our Business Model will replace their weaknesses with our strengths. We will not ever let our BRAND be tarnished like theirs.

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)

  • Jim Haynes

    I think that Facebook fatigue has set in for lots of people too. Once the initial “hey, what have you been up to??” from high school friends that you haven’t kept up with (and usually for some reason, too)…there isn’t much else to do on the site for many folks.

    The smaller subset of people who get sucked into various FB games (major time-wasters, IMHO…) and the people who believe that others actually care that they “Took daughters ice skating for the very first time! Had ice cream afterwards…” should be Facebook’s main focus. For the rest of us, Facebook is already yesterday’s news..and fad.

    Jim Haynes, Hat Trick Associates
    www.hattrickassociates.com

  • Bill Anderson

    Hi,

    Nice post about Facebook usage. I just wrote an article summing up a whole bunch of different studies and surveys about Facebook addiction, the concept of frenemies, and why depression and other things affect heavy social media users.

    Here’s the link if you want to check it out:
    http://wp.me/p1fNJu-cv

    We’re also conducting a survey on Facebook usage, check it out here:
    http://bit.ly/h7lu7t

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