LivingSocial’s Starbucks Deal is the Best-Selling Daily Deal of All TimeBy: Josh Wolford - September 6, 2012
I didn’t buy LivingSocial’s Starbucks deal yesterday. That makes me a weirdo because apparently, everyone else did.
According to daily deals aggregator Yipit, we have a new king of the daily deals. Wednesday’s $5 for $10 worth of Starbucks offer shattered records, selling 1.5 million gift cards in sum. That means that LivingSocial’s Starbucks deal is now officially the most popular daily deal in the daily deal era.
By 11pm ET last night, the offer was completely sold out. People truly love their Starbucks coffee, and they love getting it on the cheap even more.
Wednesday’s LivingSocial deal was the
first (second, Google Offers back in April) deal that Starbucks has ever authorized through a daily deals provider, so that explains a lot of the excitement. According to Yipit, the previous record holder for top daily deal belonged to another LivingSocial deal – a $10 for $20 gift card from Amazon.com. That deal sold a little over 1.1 million.
Out of the top 10 best-selling daily deals according to Yipit, LivingSocial has 6 of them.
And for today, Starbucks is king. I’m sure those gift cards will be used to purchase many a Pumpkin Spice Latte in the near future.