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LivingSocial’s Starbucks Deal is the Best-Selling Daily Deal of All Time

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LivingSocial’s Starbucks Deal is the Best-Selling Daily Deal of All Time
[ Business]

I didn’t buy LivingSocial’s Starbucks deal yesterday. That makes me a weirdo because apparently, everyone else did.

According to daily deals aggregator Yipit, we have a new king of the daily deals. Wednesday’s $5 for $10 worth of Starbucks offer shattered records, selling 1.5 million gift cards in sum. That means that LivingSocial’s Starbucks deal is now officially the most popular daily deal in the daily deal era.

By 11pm ET last night, the offer was completely sold out. People truly love their Starbucks coffee, and they love getting it on the cheap even more.

Wednesday’s LivingSocial deal was the first (second, Google Offers back in April) deal that Starbucks has ever authorized through a daily deals provider, so that explains a lot of the excitement. According to Yipit, the previous record holder for top daily deal belonged to another LivingSocial deal – a $10 for $20 gift card from Amazon.com. That deal sold a little over 1.1 million.

Out of the top 10 best-selling daily deals according to Yipit, LivingSocial has 6 of them.

And for today, Starbucks is king. I’m sure those gift cards will be used to purchase many a Pumpkin Spice Latte in the near future.

starbucks living social deal

[via Mashable]

LivingSocial’s Starbucks Deal is the Best-Selling Daily Deal of All Time
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  • Daniel

    This is not the 1st daily deal Starbucks did.
    They did this same deal with google offers several months ago.
    By biggest deal ever do you mean units sold or total gross revenue?

  • LG

    I’m not sure I’d characterize it as LivingSocial broke a sales record. All three of LS’s “record” deals Yipit lists are deals where they paid the company for the deal. So their revenue on the deal is actually negative. That’s why they were all capped in number of vouchers offered… they couldn’t afford to “sell” more.

  • Amy Besksower

    WOW! I just got my FREE 100$$$ STARBUCKS gift card!! http://starbuckscard.us/