LinkedIn Targeted Status Updates Go LiveBy: Sean Patterson - June 19, 2012
LinkedIn today announced that its Targeted Status Updates are now available for every LinkedIn company page. Targeted Status Updates allow companies to make posts to their LinkedIn pages while ensuring that a specific subset of their LinkedIn followers sees the update. Companies can now send out status updates to followers sorted by company size, industry category, job title (function), seniority, and geographic location. Want your company’s next status update to reach your followers who are managers for mid-sized construction companies in the Midwestern U.S.? Now it can.
The launch announcement came from Mike Grishaver, head of product management and monetization for company pages at LinkedIn, in a post over at the official LinkedIn blog:
Launched in April with a few of our customers, Targeted Status Updates aims to make it easier for members to receive relevant information from companies they follow. In turn, companies can now communicate with their followers in a very personalized way and provide content tailored to specific audiences.
Targeted Status Updates have been open to only a small number of companies until today. Still, LinkedIn claims those companies are seeing “positive results.” For example, Philips is claiming a 106% increase in follower engagement from using Targeted Status Updates.
To help companies track the results of Targeted Status Updates and make better decisions about which of their followers to target, LinkedIn has also released a new “follower statistics” page. The new page shows detailed statistics on follower demographics and engagement over time.
LinkedIn has also announced that the Targeted Updates are accessible through HootSuite, and will soon be available through other social media management software. Take a look at the launch video LinkedIn has prepared to see how Targeted Status Updates work, and what the new follower statistics page contains: