LinkedIn Launches Highly Requested Ad API ProgramBy: Chris Crum - November 28, 2012
LinkedIn is rolling out a new ads API program on the LinkedIn Ads platform. Early partners include Adobe, Bizo, and Unified.
“API access will empower the tens of thousands of advertisers who use the LinkedIn Ads platform to achieve their goals using custom-built tools and solutions,” a spokesperson for the company tells WebProNews.
“Advertisers will benefit from a number of new opportunities made possible by the ads API program,” she adds. “They can now automatically generate dozens of campaigns and test hundreds of creative elements across LinkedIn’s B2B targeting facets. In addition, they can reallocate marketing spend across channels, including LinkedIn, in real time to optimize their goals.”
Previously, advertisers have had to manage campaigns through LinkedIn’s self-serve interface.
The company is offering API support for approved developers, who will gain access to LinkedIn’s online operations and sales team, as well as developer marketing programs and a direct line of communication with the product management team.
LinkedIn says API access has been one of its most requested features. The company says it has 187 million members in over 200 countries, and nearly 3 billion monthly pageviews.
Developers can apply for the partner program here.