LinkedIn Launches Content Marketing Score, Trending Content

By: Chris Crum - March 27, 2014

LinkedIn has launched a new analytics tool designed to help users gain insight into the impact of their paid and organic content on the social network. It generates a score, which is calculated by measuring “unique engagement,” which is gauged through social actions, and dividing that by your total target audience.

More specifically, Content Marketing Score measures member engagement with your Sponsored Updates, Company Pages, LinkedIn Groups, employee updates, and Influencer posts. And let’s not forget that LinkedIn recently announced it’s opening up its publishing platform to all users (as opposed to just Influencers).

LinkedIn also gives you recommendations about how to improve your score based on “different levers you can pull to give you more reach, frequency and engagement.”

Scores can be filtered by region, seniority, company size, job function, and industry.

“By tracking performance on a monthly basis, you get a powerful snapshot on how well you are engaging with your audience over time,” says LinkedIn’s Valter Sciarrillo. “With this knowledge, you’ll be empowered to upgrade your strategy to optimize engagement within your target.”

The company is also launching a Trending Content feature. You can find more on both of these features in LinkedIn Marketing Solutions.

Image via LinkedIn

Chris Crum

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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  • Kurt Shaver

    LinkedIn’s new Content Marketing Score and Content Trending will provide valuable feedback for B2B marketers, at least inside LI’s Walled Garden. The “Who’s Viewed Your Updates” feature provides LI content metrics (Views, Likes, Comments) to individuals. I’ll talk about them all on my April 23 webinar – Social Selling & Content Marketing Scores.