LinkedIn Adds More ‘Personalized Insights’ to Your HomepageBy: Josh Wolford - June 26, 2013
LinkedIn is making a few additions to your homepage that they say will “provide you with more personalized insights on your activities and engagement” across the network.
Soon, you’ll see a new “Who’s Viewed Your Updates” section on the homepage. It tracks your posts from the previous two weeks and gives you a quick glance at how well they performed – this includes overall views, likes, and comments.
“In addition to the engagement from your 1st degree connections, Who’s Viewed Your Updates will also show you how many of those members in your 2nd and 3rd degree networks, engaged with what you shared. Now you have real-time feedback on how the content you read and share resonates within your network, giving you more opportunities to build your professional brand and make connections with new professionals that share common interests,” says LinkedIn’s Caroline Gaffney.
You’ll also see a new “You recently visited” section that simply shows all of the things you’ve recently interacted with on the network – articles and profiles you’ve viewed, searches you’ve performed, etc. LinkedIn says that this will make it easier to “retrace your steps.”
LinkedIn recently added more analytics to users’ profiles – detailed info on “who’s viewed you profile” and how many times they’ve appeared in a LinkedIn search. Those analytics are even better for LinkedIn Premium members, who receive an even more detailed breakdown of how they’re being found – keywords, industry views, and geographic breakdowns.
And they also recently unveiled two-step verification for a little bit of extra account security.