Latin America Has Quite The Emerging Online CultureBy: Drew Bowling - March 21, 2012
comScore released a teaser of their 2012 Latin America Digital Future in Focus today, a report that details the key digital trends in the region of the past year while pointing to their implications for the year ahead. One thing comScore did share from the report, though: the online life is a booming industry in Latin America.
The report looked at significant trends in areas like social media, online video, digital advertising, mobile, and search and how those aspects are shaping the current marketplace for the upcoming year. “2011 was an extraordinary year for digital media in Latin America as more people than ever before went online and began adopting behaviors like social networking and watching online video with increasing frequency,” said Alejandro Fosk, comScore senior vice president for Latin America.
Indeed it was, as comScore’s report shows that Latin America’s online population grew faster than any other global region last year, hitting 129.3 visitors at a growth rate of 16% by the end of 2011. Additionally, it looks like Latinos’ online habits mirror their counterparts in the rest of the world as Google Sites was the most visited brand with 123.4 million visitors in December 2011. Also, like the rest of the world, Latin America loves its social networking, so much so that time spent on such sites accounted for nearly 30% of all minutes spent online.
Other key findings comScore hinted at today:
The full report will be released on Thursday, March 22, along with a live webinar hosted by Fosk. However, if you plan to watch, keep in mind that the presentation will be en español.