Amazon’s Kindle Fire is expected to sell well this holiday season. If for no other reason than that $200 price tag. It’s far cheaper than the iPad, and carries the trusted Amazon Kindle brand. The Silk browser has gotten a lot of attention in the tech world as well.

Today, Amazon announced some of the apps that the device will launch with, and that includes several thousand of the most popular Android apps and games. Keep in mind that it doesn’t use the actual Android Market, but Amazon’s own Android market.

“We started talking to app developers everywhere the day we introduced Kindle Fire, and the response has been overwhelming,” Dave Limp, VP, Amazon Kindle. “In addition to over 18 million movies, TV shows, songs, books, and magazines from Amazon, we are excited to offer customers thousands of apps and games to choose from on Kindle Fire – from Pandora and Rhapsody to Facebook and Twitter to Netflix, as well as popular games from EA, Zynga and many other top game developers. And this is only the beginning – we’re adding more apps and games every day across all categories.”

“”On Kindle Fire, we’re offering some of the world’s most popular titles with incredible gameplay and breathtaking graphics that anyone can play and enjoy anytime, anywhere,” said Bernard Kim, SVP & Head of Global Sales and Marketing at Electronic Arts.

“Teaming with Amazon to make Words With Friends a featured game on the Kindle Fire provides us with a great way to reach new and existing players on a fresh and exciting device,” said David Ko, Chief Mobile Officer at Zynga.

“Personalized radio has the power to enhance all types of experiences anytime, anywhere and we’re thrilled that Pandora is a launch app on the new Kindle Fire,” said Jessica Steel, EVP of Business and Corporate Development at Pandora.

“We are really stoked to offer our members the Rhapsody experience on one of the most anticipated new devices this holiday season,” said Brian McGarvey, VP, Business Development for Rhapsody. “We want to make sure Rhapsody is available on every must-have device, including the Kindle Fire.”

The Kindle Fire just got a new competitor, due in stores next week, in the Barnes & Noble Nook Tablet.