JetBlue Launches Facebook Deal AppBy: Mike Sachoff - January 24, 2011
JetBlue Airways has introduced a new app on Facebook called “Go Places” that rewards people with TrueBlue points and discounts so they can earn free trips.
Users will be able to collect points and deals starting today through March1, 2011. Jet Blue says this is the first of a series of promotions it has planned for 2011 on Facebook Places.
For each check-in at an official JetBlue airport location via Facebook Places, 25 TrueBlue points will be awarded. Users who tag a friend they’re traveling with will also unlock a special badge. In addition, the first 100 customers to check in at Boston’s Logan International, Ft. Lauderdale-Hollywood International, Long Beach, New York’s John F. Kennedy International or Orlando International airport locations will receive 100 TrueBlue points.
“We know our customers like to stay connected with their friends and keep ‘tabs’ on them," said David Canty, director of loyalty marketing at JetBlue.
"With this unique new promotion not only will they be able to, they will also be rewarded for it with TrueBlue points and other great offers!"