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Is Marketing Ruining Social Media?

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There are 64 Comments. Add Yours.
  1. Sadly, the answer is yes. Still time to fix it, however, but first we must stop using the word channel – that will throw off most marketers ;-)

    • ewww good for you

      Ewww good for you

      • Mark

        lulz

  2. When I first watched a Google executive state that advertisements were really “relevant information” and not really advertisements it reminded me a telemarketer calling with “I am not selling anything”… what did we expect? We are always in sell mode, but for some reason we need to call it something else now….

    • ron

      When a telemarketer says I am not selling anything I say that’s ok I am not buying anything. Then I say” the second you ask me for any personal or financial information I will hang up”. now as you were saying…

  3. Not really. The brands themselves are not damaging the user experience. In fact, it is the Social Networking sites that are doing that by changing their interfaces and other things to suit the brands

  4. My own opinion is yes in general. However it is necessary for websites to generate income to operate.

    My solution is to have 2 advertising areas. The site and modules are not for advertising in general. We are a themed niche site so its possible for us to attract adverts from companies in our niche which are beneficial to our members.

    But overall, yes is my answer.

    • Fozzy

      To your point, if you want it to be “free”, then it needs to be either ad supported or donations supported.

      Otherwise, it will be a subscription service.

      Are marketers “ruining” social media? How? Social media is about connecting people together. Who’s letting these advertisers into your group of friends?

      From what I’ve seen, companies are trying to create their own pages, profiles, etc. They link these from their website and like most social media sites, they require individuals to friend, like, or whatever to join the conversation.

      So how is it, exactly, that such marketing is ruining it? By the ads that are displayed on the page?

      I saw one comment that was interesting and worth a good discussion. Are companies making the site less usable for individuals as they try to make it more useful for companies?

      There might be something about that. Or there simply might be someone complaining about a change just because they didn’t like it, not because there’s a proven motive behind it.

  5. People talk about the cinema, talk about food, talk about technology, it was going to be impossible for you not to hear the messages on social media. Online marketing is about the way brands engage and talk to the people and this is a good thing. Power to the consumer makes for a better experience for the seller and the buyer.

  6. love the way you wrote this article. This is wonderful. I do hope you intend to write more of these types of articles. Thank you for this interesting content!

  7. Never been a big fan of social media platforms. Too many people posting stuff like, “Just going to the shop”, then posting, “I’m on my Blackberry on the way to the shop”. Pretty damn annoying if you ask me. The only real use I’ve found for it, is keeping in touch with siblings and close cousins now living in other countries. I can’t understand why anybody would want to advertise through, nor can I understand why certain types of businesses actually have social pages. I can understand. Plus the people I speak to, never actually click on any ads on the networks. Big waste of time and effort if you ask me. The only real use is if the type of business your in, commmands a real world fan base, like a sports club for instance, but if you sell sports equipment, what is the point. I’m not going to become a fan of the shop I tend to buy golf clubs from. I’m only going to getted spammed with offers and the like. But then again, I’m a search engine purist.

    • I am really tired and am going to sleep. zzzzzzzzzzzzzzzzzzzzzzzzzzzzzz

  8. When I think about my use of social media, interacting with companies and firms is not a regular part of it. My big question is “Why? What’s in it for me?” For example my bank and the place I brought my car from have Facebook pages. Why should I “like them”? Simply because I patronize them now or in the past? What types of things are going to pop up in my newsfeed now that I ‘like’ you? In all honesty, I don’t log into Facebook to interact with my bank. So the purpose must be clear and advantageous for the customer. By large, I just don’t see that happening.

  9. I think if you think like this Marketing ruins every kind of socail living: Events, Restaurants, and so on. So there is a NO from me. Marketing helps the social media to be able to life or the systems have to get a fee from the users.

  10. Tim

    I can see why some idealists may feel that marketers should keep out. But you could make the same argument about TV, or radio, or newspapers. None of these are primarily for advertising, and nobody has somewhere they choose to go to be “marketed at”. Marketers always go where people are going to be anyway. Subways, bus shelters, your own home…why should social media be any different?

  11. Blaine

    I agree with this to an extent but, I think you have it backwards. Social media is ruining Marketing.

  12. People are becoming more aware of blogs and their purpose, which is most of the time to do a sale involving “sales pitching.” Therefore as people become more aware of those sales techniques, blogging is also becoming as commercialized as social media. However if you compare two social media sites such as Facebook and Tagged, they both let people interact with each other, but my opinion is that Facebook is more successful because it’s more open on their posts, on the other hand Tagged is more closed as per the postings on their wall is referred, so it makes it more difficult for them to succeed.

    Finally, we need to be careful with the tools we use for advertising, as if you only use those medias for advertising and not interacting with people, you will be marked as an advertiser instead of a human being or friend.

  13. I am tired from facebook.. am trying now Google Plus

  14. Consider that social media membership is FREE and that people SHOP, so having events, brands, using it for social marketing is OK. It’s part of the fun, like kids who enjoy commercials and ask their parents to buy those products. Companies that spend on brand ing and commercials and ads, are the ones that consumers remember when they go out to shop later on.

  15. Sword cuts on both sides, they say – and those who are “tired of social media” are more likely the same people who don’t really have anything meaningful to share, then that the concept of social media make them “not liking it” very much. So far I remember the commercial aspects of Facebook (just to name some) were always there, at least from day one when I joined.. and it’s rather simple: if person doesn’t like the updates of certain brands (or even friends) there’s always unfriend and/or unlike button. The same goes for all other platforms. So I don’t really understand the nature of those complaints. Even if there’s no social media, there are always (unfortunately many) people who complain at least about bad weather.

  16. Somebody has got to pay the bills and these are never going to be clubs that people pay dues for, so advertising is here forever. Like everything though, there can be too much and too much just isn’t Sexy.

  17. As a marketer I use facebook, twitter, and others, but what I do not do and do not like is a barrage of advertisements (posts) for someone’s business. I connect on twitter and have pages for my business, but I only post something on them on occasion. Google has put so much emphasis on social media, I can see why people are finding other things to do.

  18. It’s inevitable. Where ever two or more are gathered an ad is sure to follow.

  19. Facebook is losing its charm. Because marketers and small businesses invest a lot of money ( the budget ) on marketing via facebook, then all of sudden facebook removes their pages, their money goes down the drain! In Scandinavia especially Norway, they advertise their facebook page on TV. I think they are idiots and don’t know how to use their money! At the end of the year they have to find ways to correct their lost, then they follow the same strategy again. Why because they replicate from USA, UK without knowing that they have to tailor to their geo graphical need and people.
    i and my team like twitter, because we mingle and interact with prospects and customers.
    The internet’s existence is to make money even for infomercial sites. Of course we are using social media to make money. Why should not we? It’s all about generating income. We all make money and proudly use social media. It is one of our marketing strategies and we love it, people love it and this way social media can continue to exist. If we leave social media sites, they have to find something else to make money. Without us social media does not exist, we helped social media to be promoted since its renaissance.
    Alright, back to work. Yeah we work around the clock.

  20. Kate Lennon

    Facebook users can click the “hide” link on annoying, spammy posts, which prevents posts from that entity displaying in the future. A company may believe it has 5,000 fb friends, but in reality many if not most of these will have hit the “hide” button.
    The trick of using fb to promote a product or service is to set up their account in the name of a real person who will interact with otrher users in the normal way – posting links to videos, commenting on the weather, responding to other users’ messages etc – and occasionally – and judiciously – posting promotional messages, special offers and so on, for the company they represent. This person would, in effect, be a social media ambassador for the company, much like a PR agent but specializing in social networking via facebook, Twitter, GPlus and so on.
    He or she would have to be intelligent, presentable, friendly, tactful, articulate and obviously be good at relating to people. A degree in psychology, or at least some knowledge of psychology, would be an asset. And if any high-paying corporation out there is interested in hiring the perfect person for the job, I can be reached at…..

  21. I think so yes, I also think certain major players are to easily able to monopolise certain aspects of the social network platforms when it comes to marketing to the consumer.

  22. If your sole purpose for having a business page on Facebook is to push your product, you’re missing the core of what Chris Crum’s article is about: social media is for building relationships. If you use this medium to connect with your consumers, you have a chance to listen to what is important to them. Build your experience around that, and you’ll optimize this space. I think social can be a differentiator for those who have a choice in where they spend their dollars.

  23. The biggest problem is with amateur marketers and spammers. I go to some user groups forums and get all kinds of “check this out”. I don’ thin the amateurs and indies can afford to have any class about this. The larger corporations seem to have more responsibility. And since when in marketing have basic manners and common sense sold anything? These marketing people have been told it’s the sizzle not the steak. Look at the colors and images, – blaring, rude, insulting! And those are the ones garnering attention. WHich is the goal of marketing, isn’t it?

  24. Definitely. I just can’t keep on top of all the ads that I am bombarded with. At the end of the day, I want to see what my friends are up to on Facebook or Twitter, and not interested in knowing more about how a company’s product, service or solution will do wonders for me!
    And while there are browser extensions to turn of google ads, unfortunately there are none for Facebook.

  25. Interesting article. I think it’s the other way round. Social media is ruining marketing. You know what I’m talking about, the constant stream of nonsense you have to produce as a business owner to be on the top of news feeds of potential customers. Have you looked at some big brands’ Facebook pages lately? They are beyond ridiculous.

    Anyway, I don’t think that Facebook will go down any time soon, but I agree that we have reached a point of saturation where there’s no need for more social nonsense. This is why the future of Google+ (and a number of other useless social services that provide solutions for non-existing problems) is pretty bleak.

  26. Ryan Kempf

    Yes I think it is it would seem the answer to that would be to have investors to buy stock in the the Social Media companies the common cosumer should not have to see advertisements on these Social Media Sites mainy because I think it can be hinderance to devices

  27. I think it depends of what is being marked. I think social media is a fine place for the market place of ‘ideas’. I often link to articles on my website with the idea that I’ll increase traffic and ad-clicks. I don’t see alot of direct marketing of products & I don’t do that. I don’t think marketing is ruining social media. After all, people have the option of ignoring merketers.

  28. I can understand the advertising, these companies need operating money. However The placements and size of the ad’s matter too. Ad’s that are not to intrusive and take away from the user experience are OK, placement of the ad’s should be kept uniform and not all over the place. I don’t think marketing is hurting the social networks, then again I may be biased as I’m one of those Marketers.

  29. The unfortunate fact is that, whether we like it or not, people who use social media to interact would rather do so without the constant barrage of advertising patches no matter where they look. That is why I took down my business pages, stopped using Payvment to sell my products, and in other ways reduced my business presence to the bare minimum. I get better responses to my small mentions than a paid ad people won’t look at. At the end of the day, social media will never be the advertising paradise most marketers expect because you can’t control the message there.

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