Is Marketing Ruining Social Media?

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Is Marketing Ruining Social Media?
[ Social Media]

Is marketing ruining social media? I’m interested to see the responses we get on this one, considering that many of you are marketers to one extent or another. There’s no questions that social media presents a plethora of marketing opportunities, many proven to be highly effective, but what about users? Is the experience suffering? I’m not going to come right out and say that it is, but I think it’s an interesting discussion.

What do you think? Is marketing ruining social media? Tell us what you think in the comments.

I’ll give Louis Sokol a tip of the hat for providing inspiration for this piece when he tweeted the following:

#SocialMediaAccessories – Social media is primarily for content and interaction between people, not sales and ads. http://t.co/ojXcf9Eu 4 hours ago via SocialOomph · powered by @socialditto

Social media started with people simply connecting, as C.C. Chapman said in this interview with WebProNews recently:

It didn’t take long, however for marketers to jump in on that connection. And who could blame them? Social media has, without question, opened a direct line of two-way communication with customers and prospects that wasn’t really possible before.

“I remember the early days of the web, and everybody freaked out that there was…’oh no, you’re gonna ruin it by making money,’ but let’s face it. Businesses have to exist,” said Chapman. “They exist for a reason. The online space continues to grow, and the tools and technology are there, and businesses are never going to go away.”

However, “Common sense gets forgotten,” he said. “Basic manners. Basic talking to people seems to get lost in the megaphone of the Internet. Companies suddenly realize they can say whatever they want, and say it to thousands of people. They forget that at the end of the day…people buy from people still.”

“I think at the end of the day, the company that has basic common sense – basic manners, and still has a good product, and is out there, I’m going to connect. I’m going to buy from them a lot more.”

Forrester CEO George Colony led an interesting discussion at LeWeb this week about social media saturation. He says we’re in a bubble for social startups, that we’re moving to a post social world, and that post social startups will dominate. What does that mean for social media in general?

Here’s some video of his speech at the conference.

“We are in a bubble for social startups,” he said. “This is going to sweep away some of the nonsense, like FourSquare. We are going to move to a post-social world that’s a little like the Web in the year 2000. A lot of companies launched, but they did not survive.”

Here’s a PDF of his presentation.

Well, the “right now” social media powerhouses (like Facebook, Twitter and Google) are all about the advertising, and increasingly about the brands. Is this a good trend for users?

Facebook has had brand pages for quite some time. Now Google+ and Twitter have them. Twitter is also focusing more and more on monetization, which means ads, ads, ads. Facebook’s ad market share is growing dramatically. They’re even using people’s non-commercial activity and turning it into commercial offerings for advertisers. I keep hearing that people are often seeing that I “like” Bing on Facebook a lot, simply because I liked their page to follow news ages ago. Because I did that, now it looks like I’m a huge Bing advocate. Whether or not that’s true is beside the point.

Facebook, the indisputably most successful social network ever, became a hit initially because of the personal connections it provided among people. Now, for better or worse, it is a commercial behemoth (and getting ready for an IPO).

Google already dominates online advertising, and rumor has it that they’re looking to start plastering display ads all over Google+.

While all of this may be fine and good, there’s no question that these social networking services are simply much more commercial and brand-heavy. A lot of people don’t like that kind of thing. Is it hurting the social media experience?

Users may initially “like” brands on Facebook because they genuinely do like those brands. Sometimes they may do so to get some kind of deal. Eventually what can happen is that you get more brand updates than actual friend updates in your news feed (and this could really go for Twitter and Google+ too). That can really affect the user experience. And there’s a pretty good chance that even if a user really does love a brand, they don’t necessarily care about 95% of the updates that brand makes.

The main takeaway from this is: as a brand, make your social media presence something that users do care about. Things that they will enjoy or benefit from. You’re not the only one potentially annoying them on Facebook (or Twitter or Google+). You may be adding to the problem though, and in the long run that could hurt all brands.

I don’t know about you, but I’ve heard a lot of people say recently that they are spending less time on Facebook, and that’s not necessarily because they’re using Google+ or Twitter more. They’re just tired of it. Sure, a user is ultimately in control of their own news feed, but sometimes people just don’t have the time or care enough to take the steps necessary to clean it up they way they’d prefer. It’s easier to just do something else.

What do you think? Are brands damaging the user experience of social networks? Tell us what you think.

Is Marketing Ruining Social Media?
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  • http://greenough.biz Scott Bauman

    Sadly, the answer is yes. Still time to fix it, however, but first we must stop using the word channel – that will throw off most marketers 😉

  • http://www.gregvardaro.com/wordpress greg vardaro

    I already wrote a blog on this

    • ewww good for you

      Ewww good for you

      • Mark


  • http://www.sandersonmcleod.com Paul Sanderson

    When I first watched a Google executive state that advertisements were really “relevant information” and not really advertisements it reminded me a telemarketer calling with “I am not selling anything”… what did we expect? We are always in sell mode, but for some reason we need to call it something else now….

    • http://www.ssrichardmontgomery.com ron

      When a telemarketer says I am not selling anything I say that’s ok I am not buying anything. Then I say” the second you ask me for any personal or financial information I will hang up”. now as you were saying…

  • https://twitter.com/#!/vijeet_rathi Vijeet Rathi

    Not really. The brands themselves are not damaging the user experience. In fact, it is the Social Networking sites that are doing that by changing their interfaces and other things to suit the brands

  • http://www.myjunglehut.com Chris Knight

    My own opinion is yes in general. However it is necessary for websites to generate income to operate.

    My solution is to have 2 advertising areas. The site and modules are not for advertising in general. We are a themed niche site so its possible for us to attract adverts from companies in our niche which are beneficial to our members.

    But overall, yes is my answer.

    • Fozzy

      To your point, if you want it to be “free”, then it needs to be either ad supported or donations supported.

      Otherwise, it will be a subscription service.

      Are marketers “ruining” social media? How? Social media is about connecting people together. Who’s letting these advertisers into your group of friends?

      From what I’ve seen, companies are trying to create their own pages, profiles, etc. They link these from their website and like most social media sites, they require individuals to friend, like, or whatever to join the conversation.

      So how is it, exactly, that such marketing is ruining it? By the ads that are displayed on the page?

      I saw one comment that was interesting and worth a good discussion. Are companies making the site less usable for individuals as they try to make it more useful for companies?

      There might be something about that. Or there simply might be someone complaining about a change just because they didn’t like it, not because there’s a proven motive behind it.

  • http://netmediathailand.com Alan Johnston

    People talk about the cinema, talk about food, talk about technology, it was going to be impossible for you not to hear the messages on social media. Online marketing is about the way brands engage and talk to the people and this is a good thing. Power to the consumer makes for a better experience for the seller and the buyer.

  • http://www.automaticwashservice.ro reparatii masini spalat

    love the way you wrote this article. This is wonderful. I do hope you intend to write more of these types of articles. Thank you for this interesting content!

  • http://www.optimera.co.uk Optimise

    Never been a big fan of social media platforms. Too many people posting stuff like, “Just going to the shop”, then posting, “I’m on my Blackberry on the way to the shop”. Pretty damn annoying if you ask me. The only real use I’ve found for it, is keeping in touch with siblings and close cousins now living in other countries. I can’t understand why anybody would want to advertise through, nor can I understand why certain types of businesses actually have social pages. I can understand. Plus the people I speak to, never actually click on any ads on the networks. Big waste of time and effort if you ask me. The only real use is if the type of business your in, commmands a real world fan base, like a sports club for instance, but if you sell sports equipment, what is the point. I’m not going to become a fan of the shop I tend to buy golf clubs from. I’m only going to getted spammed with offers and the like. But then again, I’m a search engine purist.

    • https://www.guarantorloansonline.co.uk Alex

      I am really tired and am going to sleep. zzzzzzzzzzzzzzzzzzzzzzzzzzzzzz

  • http://www.rishona.net Rishona

    When I think about my use of social media, interacting with companies and firms is not a regular part of it. My big question is “Why? What’s in it for me?” For example my bank and the place I brought my car from have Facebook pages. Why should I “like them”? Simply because I patronize them now or in the past? What types of things are going to pop up in my newsfeed now that I ‘like’ you? In all honesty, I don’t log into Facebook to interact with my bank. So the purpose must be clear and advantageous for the customer. By large, I just don’t see that happening.

  • http://www.richter-solutions.com Gerald

    I think if you think like this Marketing ruins every kind of socail living: Events, Restaurants, and so on. So there is a NO from me. Marketing helps the social media to be able to life or the systems have to get a fee from the users.

  • http://ivf-abroad.org/ Tim

    I can see why some idealists may feel that marketers should keep out. But you could make the same argument about TV, or radio, or newspapers. None of these are primarily for advertising, and nobody has somewhere they choose to go to be “marketed at”. Marketers always go where people are going to be anyway. Subways, bus shelters, your own home…why should social media be any different?

  • Blaine

    I agree with this to an extent but, I think you have it backwards. Social media is ruining Marketing.

  • http://computersecurityandmore.weebly.com Luis

    People are becoming more aware of blogs and their purpose, which is most of the time to do a sale involving “sales pitching.” Therefore as people become more aware of those sales techniques, blogging is also becoming as commercialized as social media. However if you compare two social media sites such as Facebook and Tagged, they both let people interact with each other, but my opinion is that Facebook is more successful because it’s more open on their posts, on the other hand Tagged is more closed as per the postings on their wall is referred, so it makes it more difficult for them to succeed.

    Finally, we need to be careful with the tools we use for advertising, as if you only use those medias for advertising and not interacting with people, you will be marked as an advertiser instead of a human being or friend.

  • http://www.google.com/profiles/OneFineArt William MATAR

    I am tired from facebook.. am trying now Google Plus

  • http://inoutside.biz Imelda O. Suzara

    Consider that social media membership is FREE and that people SHOP, so having events, brands, using it for social marketing is OK. It’s part of the fun, like kids who enjoy commercials and ask their parents to buy those products. Companies that spend on brand ing and commercials and ads, are the ones that consumers remember when they go out to shop later on.

  • http://www.studioartistx.nl Alexander

    Sword cuts on both sides, they say – and those who are “tired of social media” are more likely the same people who don’t really have anything meaningful to share, then that the concept of social media make them “not liking it” very much. So far I remember the commercial aspects of Facebook (just to name some) were always there, at least from day one when I joined.. and it’s rather simple: if person doesn’t like the updates of certain brands (or even friends) there’s always unfriend and/or unlike button. The same goes for all other platforms. So I don’t really understand the nature of those complaints. Even if there’s no social media, there are always (unfortunately many) people who complain at least about bad weather.

  • http://SexyRealty.com Sexy

    Somebody has got to pay the bills and these are never going to be clubs that people pay dues for, so advertising is here forever. Like everything though, there can be too much and too much just isn’t Sexy.

  • http://www.mybabygiftbasketsandmore.com Joyce

    As a marketer I use facebook, twitter, and others, but what I do not do and do not like is a barrage of advertisements (posts) for someone’s business. I connect on twitter and have pages for my business, but I only post something on them on occasion. Google has put so much emphasis on social media, I can see why people are finding other things to do.

  • http://www.prestoreviews.com Scott Falcone

    It’s inevitable. Where ever two or more are gathered an ad is sure to follow.

  • http://no Maria

    Facebook is losing its charm. Because marketers and small businesses invest a lot of money ( the budget ) on marketing via facebook, then all of sudden facebook removes their pages, their money goes down the drain! In Scandinavia especially Norway, they advertise their facebook page on TV. I think they are idiots and don’t know how to use their money! At the end of the year they have to find ways to correct their lost, then they follow the same strategy again. Why because they replicate from USA, UK without knowing that they have to tailor to their geo graphical need and people.
    i and my team like twitter, because we mingle and interact with prospects and customers.
    The internet’s existence is to make money even for infomercial sites. Of course we are using social media to make money. Why should not we? It’s all about generating income. We all make money and proudly use social media. It is one of our marketing strategies and we love it, people love it and this way social media can continue to exist. If we leave social media sites, they have to find something else to make money. Without us social media does not exist, we helped social media to be promoted since its renaissance.
    Alright, back to work. Yeah we work around the clock.

  • Kate Lennon

    Facebook users can click the “hide” link on annoying, spammy posts, which prevents posts from that entity displaying in the future. A company may believe it has 5,000 fb friends, but in reality many if not most of these will have hit the “hide” button.
    The trick of using fb to promote a product or service is to set up their account in the name of a real person who will interact with otrher users in the normal way – posting links to videos, commenting on the weather, responding to other users’ messages etc – and occasionally – and judiciously – posting promotional messages, special offers and so on, for the company they represent. This person would, in effect, be a social media ambassador for the company, much like a PR agent but specializing in social networking via facebook, Twitter, GPlus and so on.
    He or she would have to be intelligent, presentable, friendly, tactful, articulate and obviously be good at relating to people. A degree in psychology, or at least some knowledge of psychology, would be an asset. And if any high-paying corporation out there is interested in hiring the perfect person for the job, I can be reached at…..

  • http://www.dewaldthuysamen.com Dewaldt Huysamen

    I think so yes, I also think certain major players are to easily able to monopolise certain aspects of the social network platforms when it comes to marketing to the consumer.

  • http://www.bcbsfl.com Kate Warnock

    If your sole purpose for having a business page on Facebook is to push your product, you’re missing the core of what Chris Crum’s article is about: social media is for building relationships. If you use this medium to connect with your consumers, you have a chance to listen to what is important to them. Build your experience around that, and you’ll optimize this space. I think social can be a differentiator for those who have a choice in where they spend their dollars.

  • http://www.gemtone.com George Matoian

    The biggest problem is with amateur marketers and spammers. I go to some user groups forums and get all kinds of “check this out”. I don’ thin the amateurs and indies can afford to have any class about this. The larger corporations seem to have more responsibility. And since when in marketing have basic manners and common sense sold anything? These marketing people have been told it’s the sizzle not the steak. Look at the colors and images, – blaring, rude, insulting! And those are the ones garnering attention. WHich is the goal of marketing, isn’t it?

  • http://acutance.in Ravi Warrier

    Definitely. I just can’t keep on top of all the ads that I am bombarded with. At the end of the day, I want to see what my friends are up to on Facebook or Twitter, and not interested in knowing more about how a company’s product, service or solution will do wonders for me!
    And while there are browser extensions to turn of google ads, unfortunately there are none for Facebook.

  • http://stockfresh.com Peter

    Interesting article. I think it’s the other way round. Social media is ruining marketing. You know what I’m talking about, the constant stream of nonsense you have to produce as a business owner to be on the top of news feeds of potential customers. Have you looked at some big brands’ Facebook pages lately? They are beyond ridiculous.

    Anyway, I don’t think that Facebook will go down any time soon, but I agree that we have reached a point of saturation where there’s no need for more social nonsense. This is why the future of Google+ (and a number of other useless social services that provide solutions for non-existing problems) is pretty bleak.

  • Ryan Kempf

    Yes I think it is it would seem the answer to that would be to have investors to buy stock in the the Social Media companies the common cosumer should not have to see advertisements on these Social Media Sites mainy because I think it can be hinderance to devices

  • http://hypoprotein.blogspot.com Daniel

    I think it depends of what is being marked. I think social media is a fine place for the market place of ‘ideas’. I often link to articles on my website with the idea that I’ll increase traffic and ad-clicks. I don’t see alot of direct marketing of products & I don’t do that. I don’t think marketing is ruining social media. After all, people have the option of ignoring merketers.

  • http://www.javascriptsandmore.com JavaScript’s and More

    I can understand the advertising, these companies need operating money. However The placements and size of the ad’s matter too. Ad’s that are not to intrusive and take away from the user experience are OK, placement of the ad’s should be kept uniform and not all over the place. I don’t think marketing is hurting the social networks, then again I may be biased as I’m one of those Marketers.

  • http://www.antellus.com TMoore

    The unfortunate fact is that, whether we like it or not, people who use social media to interact would rather do so without the constant barrage of advertising patches no matter where they look. That is why I took down my business pages, stopped using Payvment to sell my products, and in other ways reduced my business presence to the bare minimum. I get better responses to my small mentions than a paid ad people won’t look at. At the end of the day, social media will never be the advertising paradise most marketers expect because you can’t control the message there.

  • Josh

    As someone else predicted, social media platforms are not for sales and ads, social media first as Sokol mentioned, are to sustain the more or less narcissism of the people that want to shout ‘Hey here I am, I told you folks, I have a wonderful life, finally I get it’ and of course interaction between people.

    I made a study or better say, an investigation about social media, well, first of all I found interesting numbers that I resume them for you in one though, ready?

    In 50 fecebook and twitter acounts I asked about a CISCO firewall, keep in mind that every account have more or less 500 friends (yes I ask people if they want to borrow me their accounts for this, of course I choose them for the number of friends and followers) and no one can answer, about 45000 people can not answer me about firewall… so, analyzing the accounts, what people talk about, mostly is about their entire life, yes, social media is only to try to reach a social acceptance. And the numbers:

    Try to find a firewall: 0%
    Reading about the entire life of people 97%
    Other situations more or less commerce: 3%

    Sad but true, Facebook and Twitter are not for sales and ads. And it became a part of, or a kind/sort of a great fraud, some “ethical consulting groups” get money telling to small and medium business how to open ans use social media, and the class is basically: Open an account, then invite all you know… wait… keep waiting… nothing happen… Oh! someone accept my invitation… start facebooking or twitting, friend cancel, because he do not want spam. Great business lose $500 USD.

    Social media is in ruins because the solution become infection. Become SPAM.
    Best regards !!!

    • Mickey

      Interesting points made.

      How do you define “SPAM” ?

      Good content or information which may be, or is of interest to your followers/friends, whatever you call them can be mixed with “advertising” – or a link promoting your website for your service or goods.
      It’s the modern hybrid “infotising” or is it “advermation” ? 😉

      The more you “engage” with your audience and have something interesting to say, the better you’ll do, as a previous poster said.

      Social media, of course has also been used to promote political and social causes etc, viz the Arab Spring etc, but you could argue that that is itself a form of “advertising” if nyou like. It’s a way of connecting to an audience.

      25000 “followers” can never be real “friends” in any sense, and whether I’m having a coffee, who I’m dating or screwing or where I’m going for my vacation can hardly be of any interest.

      You need to be seriously deluded or a showbiz “celebrity” to think otherwise.

      – Actually smart “celebrities” do a fair amount of cashing in on their fame don’t they ? Being seen wearing clothes, shoes, using certain gadgets (mentioning no names ) etc etc Promoting to the sheeple who trail after them ………..

  • http://www.Gadgets-4g.com Slim Pickens

    The Marketing that’s most detrimental to social media is that which is incorporated into the social media platforms themselves.

    They provide a service, so they are in my opinion entitled to try and make that pay for them. however when they try to exclude other forms of marketing on those very same platforms I start to have a problem.

  • http://www.waynesharer.com Wayne Sharer

    The question you pose suggests that it really doesn’t cost anything to run massive websites. This of course, is off base.

    Social websites are like network TV… if it’s going to be free entertainment, it has to be paid for somehow. Real people, doing real work run the networks, and they have to get paid. The servers it takes to support them have to be bought.

    So the silent suggestion that there is something wrong with having marketing space on a social site, is really only a question for socialist and communists who don’t want to pay anything for anything.

    Facebook and Google would not exist if there were no marketers. Twitter, as an entity, is not making money. Who knows how long it can continue.

    So the advertiser/marketers definitely need some say, since they are the ones paying for the existence of the major social sites. Proof?… the totally free sites (those with no membership and no paid advertising) die fast.

    • http://primadiscordia.com/ Howard Crane

      Your Socialists/Communists point is as pertinent as your point about the economic fueling of Social Networks.
      I think the article more suggests marketing ruining social networks in its current form. In the current “instincts” of the industry.

      It’s important to note that Internet Users are Socialists and Communists. They want it all free unless it’s a physical object or social status. The popularity of AdBlocker being the biggest indication of that.
      The industry must become conscious of itself, and mold itself around the peripheries of the users’ comfort zones and negotiate a better way of advertising to them than the current invasive one.

  • http://primadiscordia.com/ Howard Crane

    Hang on a minute guys, exactly how many of us DIDN’T know that we Internet Marketers were the bane of Social Networking?
    I might be being sarcastic, but I’m serious – I always knew this. And when we all come to know this then our field can actually evolve, and seamlessly merge with the act of Social Networking itself.

  • http://www.thinktankphoto.com Simon @ thinkTankPhoto

    Morning all,

    I think it has to come down to how you treat your community. If you treat them as numbers / dollar signs, then you’re not being true to why they’re there and ultimately, you’re going to pretty much piss them all off.

    If you can be there to mingle, talk, laugh and educate – as well as give them something that they can remember you by… (like being at a party, I guess?) then, your marketing to them becomes a secondary action and much more effective.

    Well, it has for me. 😀


    • Mickey

      I agree entirely.

      It’s still marketing, though, even if it’s not intrusive or “in your face”.

      Besides, I’ve found great services and people on Twitter who I simply will NEVER find anywhere else, not even on the search engines where big corporations have the $$$$$$$$ to spend on SEO etc. and by now have pretty much bought up all the important keywords.

      The little people can’t easily compete with that.

      Have a great day !

  • Mickey

    Actually what’s the point of social media APART from marketing ? A bunch of no lifes tweeting “Just had a cup of coffee and am now going to have a s**t” to 25000 followers ? Get a life, people.

    Really, what’s the point ? I am from a generation where a “social” life meant going out and meeting your friends for a meal, drink, whatever.

    95 per cent of people on Twitter (which is the only one I use or know much about ) are selling or promoting SOMETHING and why not? Money makes the world go round, after all.

    I don’t use FB because of its intrusive questions and all the personal data they want to collect. And why do they do that,do you think ? Because they “care” about you deeply as a person ? Perhaps selling your personal data might influence the IPO price ?? Just a thought.

    As for the idiots who want a “pure” social media experience –

    Who’s going to pay for or fund it ? Subscriptions ? I assume you want it all for FREE.

    Secondly do you have a pure TV viewing experience, with no ads, a pure newspaper or magazine reading experience, or even a pure driving or walking down the street experience with no visible billboards or posters ?

    If you don’t want a product or service don’t click on the ad. It ain’t rocket science, trust me !

    Meanwhile visit :


    for the best and cheapest widgets in town

    (That’s a joke BTW)

  • http://www.bigdogstuff.com BigDog

    I think that as long as it’s not too difficult to block a sender’s excessive posts or ones that are no longer desired, people will continue to pay attention to marketing. It’s up to the marketer to use prudence to stay on the social lists that are so hard to get on.
    I personally not only block marketing spammers but even personal contacts that pollute my sites with offensive posts

  • http://artsweightloss.com Art

    Social networks in my opinion are not the place for making money. The only value I get on any one of them is posting or replying to posts.
    As for marketing I concentrate on getting my business ranked high on all the major search engines

  • http://www.cdncc.com PL

    Great article, well balanced from both the user and advertisers perspective.

  • http://www.garious.com Aaron Eden

    I’m intrigued by your question and I’m wondering if social media is all about human relationships, perhaps, we shouldn’t call it as social media marketing.. but, relationship marketing? Chris, I guess that we’re all on-the-job training when it comes to social media.. and you can never really please everyone on the Social Web.

  • http://www.bestitdocuments.com Mark

    Yes!!! Marketing is frustrating ourselves and most people we talk too. The problem is, you are flooded with adds and multimedia just to view a video or read an article.



  • http://arizersolo.net Arizer

    Marketing “ruins” everything, depending on your perspective.

  • http://www.tipsinablog.com Daniel

    Very good question to ponder, Chris.

    I think in some ways both social media(Twitter being a good example) with it’s often meaningless blurbs, and on the other side of the coin, over zealous marketers, have both messed things up to a certain degree.

    That aside, marketing(Advertising) and social media both offer great opportunities when combined and used properly.
    The marketing of social media, and the social media influence on the Business world, will continue to overlap to an even greater extend.
    So we need to adjust accordingly.

  • Pablo

    Ruining it? A little bit. But it happens in every media, and people get used to it. Conversely, it’s the marketing that provides sustainability to the media. It’s a basic compromise: free media, paid by advertising. We’ll learn how to filter ads, just as we do when watching a football match: no one cares about the intrusive logo in the t-shirt.

  • http://www.matthewdecuir.com Matt Decuir

    I agree that it’s ruining social media.

    I think the most recent manifestation that it’s apparent that marketing is beginning to ruin social media is with Google Plus. People cited one of its initial problems that they didn’t have business pages.

    You think that Google Plus’s biggest problem is the fact that you can’t sign up for a business page and blast marketing messages at people on a social network where 86% of it’s 40 million users are inactive?

    Try again.

  • Eskay Menon

    The production curve and the Marketing curve has to be blamed…..these 2 curves automatically gives birth to a desire curve….the buying behaviours are more psychologically controlled by electronic media…….people need everything nowadays.

  • http://hjoseo.se Tomas Ohlum

    Social Media is for branding. In other words, how your company acts in SM is important because if you shout too loud in the megaphone, your brand could be less considered.

  • http://rjnselection.co.uk Rich

    marketing is everywhere and it always will be

  • John

    How do you think that these social media sites get money to operate? Through money from company’s marketing and advertising departments.

  • http://www.seonorthamerica.com Tom Aikins

    Personally, I think that social networks are a fad. People are going to get tired of them and find some other way to spend their time. Maybe instead of sitting in front of their computers so much they’ll actually go out and SEE their friends and relatives. Wouldn’t that be a kick?

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