Is HBO Bringing Live Streaming Sports to HBO GO?By: Josh Wolford - March 29, 2013
Is live streaming sports (read: boxing) coming to HBO GO?
According to HBO Sports head Ken Hershman, yes. But HBO leadership aren’t all in the same boat, and another exec isn’t ready to spill the beans on any such project.
Speaking at Harvard Law School’s Sports Law Symposium, Hershman said that live sports, and specifically boxing, are coming to HBO GO “by the end of the year.
But HBO SVP of corporate affairs Jeff Cusson told The Verge that there are currently no plans for any such streaming offerings.
“We’re always exploring ways to enhance HBO Go, but we have no immediate plans to offer live boxing on the platform,” he said.
HBO’s sports division airs documentaries like the 24/7 series and weekly news programs like Real Sports, but when you think of HBO Sports it’s likely that you think of boxing.
So when the head of HBO Sports says that the company will bring sports content to their HBO GO subscription streaming service by the end of the year, you would think that he means boxing, right?
This isn’t the only hint that we’ve heard recently about HBO expanding their HBO GO service. Last week, HBO CEO Richard Plepler mentioned that it’s possible that the service could become available without a cable subscription, as a package deal with ISPs. And by “it’s possible,” we mean he said that maybe, just maybe, HBO GO could “evolve,” but right now they totally have the right model for the service.