iPhone 5 Release Date Is Going To Be Huge

    August 2, 2012
    Zach Walton
    Comments are off for this post.

When the iPhone 5’s rumored release date rolls around this September, what’s going to happen? Will people claw their way to the store and beat out the competition to be the first to obtain the device? Will they give up on a vacation just to afford the new iPhone? It’s looking more like all of the above and then some.

Analytics company ListenLogic recently ran a study on the iPhone 5 and consumer perception for Apple. The company didn’t have that great of a quarter thanks to struggling iPhone sales. The reported cause is that everybody is waiting for the iPhone 5, but how much of that is true? ListenLogic started asking consumers questions about the iPhone 5 over a four- week period and analyzed six million social media conversations to come to their conclusion.

Among the responses, some of them are actually quite surprising. Out of all those who participated in the study, 23 percent said they would postpone buying clothes, cars and paying for vacations just to afford the iPhone 5. ListenLogic says that brand loyalty is Apple’s strongest asset.

“This willingness to sacrifice to buy Apple products may be the single biggest measure of brand loyalty and the greatest source of anxiety for the competition,” ListenLogic CEO Vincent Schiavone said. “The current data show that only Apple can unseat Apple.”

The social media response has been staggering as well. Last year, intent to purchase the iPhone 5 based on social recommendations was only at 48 percent last year. That number has increased to 82 percent. A strong showing in social media indicates that the iPhone 5 is going to be the must have device this year.

On a final note, what should come as a surprise to no one is that 82 percent of current iPhone owners have expressed intent to purchase the iPhone 5. What’s even better is that 29 percent of those who buy the iPhone 5 plan to hand off the older models to their kids or friends. This only serves to increase brand awareness and brand loyalty.

I think we can all agree with Schiavone when he says that the iPhone 5 launch will be “epic.” Whether you like it or not, Apple commands the most fierce brand loyalty when it comes to phones and tablets. The iPhone 5 release is going to be huge, but I can’t wait to see how huge. Here’s hoping nobody gets trampled as people rush to the store for one.

  • http://www.zamannoto.com yoyo zamannoto

    Nice future mobile !!!

  • http://raufkhan.com/ Rauf Khan

    I can’t wait i’m in love with iPhone-5

  • http://www.malapascua-island.com Mike

    i would NEVER in my life buy APPLE again, cause of their annoying ongoing lawsuits against other companies. I feel that may in the future APPLE will file cases against their own users, they treat them like prisoners in an APPLE JAIL ??!! I dont trust that company anymore.

    • Asdf

      I have a samsung galaxy s2 and feel like samsung really did copy from apple. Like it or not, apple has every right to sue.

      • LAM

        You are retarded. I’ve got sgs2 and its nowhere near any of apple products.
        It’s thinner, lighter, faster, bigger and way better.

  • http://www.chicagosouthseo.com/ John

    Heard rumor that iPhone 5 will be about $400 with plan…Wow! Never had an iPhone, but Apple is making it tough for me to get one. May have to settle for iPhone 4S.

    • Ian

      Or you could get a real phone

  • http://wphostingdiscount.com/ Harsh Agrawal

    Waiting eagerly for iPhone 5…That’s the reason never bought iphone 4S as there is no design change..

  • Dr. Dirty

    I’m not sure what the big fuss is all about. It’s a phone, buy it or don’t buy. It’s real easy figure it out. Go outside and enjoy the time. Spend time with family, read a book , ride a bike. Stop sitting around playing on your phone.
    Oh, better yet go and try to fuck a female.

  • http://Wedpro/news Paris

    I can’t wait for the iPhone 5to get in stores I can’t wait to get one <3

  • Hisham

    cant wait to put in my hand…

  • Carrie

    So what is the expected release date? I am debating on buying an Iphone 4s, but not if this one will be out soon.