iPad’s Impact On Notebook Sales Diminishing, Computer Makers Tell Themselves

    June 22, 2012
    Shaylin Clark
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Earlier this month we brought you a report about the future of the iPad’s impact on the computer market. According to Wall Street projections about the remainder of 2012 and 2013, the the PC market will stagnate as tablets take over. That data predicted the PC market to grow a mere 1.4% in 2013, while the tablet market will grow by 62%. That, of course, is bad news for PC makers, who will see their devices – especially notebooks – increasingly supplanted by tablets like the iPad.

Nevertheless, PC makers remain generally optimistic about the future, according to a recent report from DigiTimes. Citing various sources they say that computer companies like Acer, Asus, and Samsung are optimistic about the future of the notebook market. Others, like HP and Dell, remain neutral. Factors like Intel’s new Ivy Bridge processors and the launch of Windows 8 this fall are expected to contribute to a revived demand for notebooks toward the end of this year and into next year.

Since the launch of the first iPad in 2010, the iPad (and other tablets, to a lesser degree) have steadily replaced the desktop computer as the go-to device for users’ web browsing and content consumption needs.

  • Samuel

    Sigh… Listen carefully: correlation does not equal causation. Further, you can’t compare two rates of growth and assume that all other things are equal. PC market growth was only 1.4% because practically everybody already owns one, hence capacity for growth is going to be minimal. Tablet market growth was 62% because very few people have one in comparison to PCs, hence very high growth rates are quite easy to obtain. Therefore, comparing growth rates between the two markets and then making the grand assumption that tablets are “supplanting” PCs in most households is not a logical conclusion to draw, especially when you consider that they are two different types of devices which serve different purposes. In other words, people who own tablets will, in all likelihood, own a PC as well, much the same as people who usually wear jeans probably also own shorts as well. The presence of one does not equate to the non-presence of the other.