Instagram Video Launching at Facebook’s June 20th Event [REPORT]By: Josh Wolford - June 17, 2013
You know how Facebook is hosting another product event on June 20th? Well, according to TechCrunch, the product that’s going to be unveiled actually has something to do with Instagram, Facebook’s billion-dollar acquisition. Instagram may be getting video.
If true, it sounds like someone is looking to capitalize on, or at least steal thunder from, the success of Twitter’s 6-second video app Vine. According to TechCrunch’s source, as well as a previous report from former Reuters social media editor Matthew Keys, the new feature videos will let users record 5 to 10 second videos. Not much else was detailed, like whether or not the videos will have filters, or any other sort of quick-editing tools. But since it is Instagram we’re talking, it almost seems nuts that they would debut short videos without their signature filters.
Vine has been gaining momentum since its launch back in January, just recently launching on Android. Last week, we told you that Vine video shares had actually surpassed Instagram photo shares on Twitter for the first time ever. Even though that may be able to be explained by the fact that Instagram cut itself out of Twitter last year in order to direct people to the actual Instagram site, it’s still a indicator of Vine’s early success.
Other than this new Instagram videos rumor, we’ve speculated that Facebook could be looking to talk about an expanded presence for public conversations (on the heels of their big hashtag rollout), or even an RSS reader of sorts. Whatever the case, we’ll be covering the event. Facebook sent the event invites by snail mail, simply saying that “a small team has been working on a big idea.”
So…what’s the big idea?