In 2006, a young YouTube was bought by Google for $1.65 billion dollars. Already a popular media platform, the video format of choice at the time was the MiniDV linear tape that held about an hour of video.
Just four years later in 2010 YouTube relied over three billion views per day and video quality upgraded to the Flip UltraHD bringing 720p, 8GB of storage, and over 4 hours of video. This year, YouTube reaches the 18-49 year old age bracket better than any cable network in the US and the iPhone thrusts video into the future with 128GB of storage and over 60 hours of HD video.
Every year the way we view video gets bigger and better. Streaming services like Twitch and Periscope have hundreds of millions of active users, streamers and viewers alike. Smartphones are at the forefront of the camera quality growth, putting mobile at the top of the list for how people are viewing digital content these days. Videos are expected to make up 60% of of all mobile data traffic by 2020 and 80% of all internet traffic by 2019. What are you looking forward to for the future of digital video?
Via Switcher Studio