In Case You Were Wondering, Quoting Isn’t Duplicate Content [Matt Cutts]

By: Chris Crum - October 22, 2012

Google’s Matt Cutts has put out his latest Webmaster Help video. This time he takes on a pretty classic topic – duplicate content. There’s not much here that any industry veterans will find to be of particular interest, but he is answering a user-submitted question, so clearly there are people out there unsure of Google’s take on quoting other sources. The question is as follows:

Correct quotations in Google. How can you quote correctly from different sources without getting penalized for duplicated content? Is it possible to quote and refer to the source?

“You’re a regular blogger, and you just want to quote an excerpt – you know, some author you like or some other blogger who has good insight – just put that in a blockquote, include a link to the original source, and you’re in pretty good shape,” says Cutts. “If that’s the sort of thing that you’re doing, I would never worry about getting dinged by duplicate content. We do have good ways of detecting that sort of thing without any sort of issue at all.”

“If, however, your idea of quoting is including an entire article from some other site, or maybe even multiple articles, and you’re not doing any original content yourself, then that can affect the reputation of how we view your site,” he adds.

Basically, as long as you are adding some kind of value and perspective to what you are quoting, you’re going to be as far as Google is concerned.

“Those sorts of things are completely legitimate and absolutely fine,” Cutts says. “I wouldn’t worry about that.

So, if you’re quoting (and linking) rather than scraping, you’re probably okay. You may not want to go overboard on how much text you’re actually quoting from a source, however. Otherwise, you’re liable to be run into trouble with the source itself.

Chris Crum

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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  • Seo sheffield

    I know plenty of people and companies will say we already know this, but I believe it always helps when Matt comes out and actually verifies this for all. We still after remember that there are people out there learning about how SEO works, and information like this is very important.

  • US Web Design

    If you quoted parts is more than page content, does google recognized it as copy.

  • Nick Stamoulis

    The key is including a link to the original source. Make sure everyone (including the search engines) know you aren’t trying to “steal” content from another author. Give credit where credit is due.

  • gina l

    Another example of Matt Cutts being an idiot… Shut up already.

  • Ajay Jhunjhunwala

    Thanks Matt Cutts for confirming my guess about quoting a text from other resource. I often use quotes or text from others sites in my blog but also made a link to the original source. I believed that it was ok. Now i am sure about it.

    But I have a doubt in mind. I have made few business profiles, slide show where I used few block of text of my website. I used about us, description, etc section of my website in those pages. I don’t know whether it is impacting badly in my site. Friends if you have any idea please share with me.

  • Dale

    I would suggest every webmaster not only link to the original source, but use duplicate content checkers to know the % of duplicate they have on their sites.
    I prefer using free duplicate content checker

  • Danny

    Sounds quite straightforward.

    One thing I noticed on some sites which takes duplicate content to a whole new level(and deception) was taking an actual interview of a Famous or Authority figure in a particular niche, then making out it is they(the dodgy website author) who is actually doing the interview….

    This gave the impression that the site owner was a “buddy” of, or in the click(or inner circle) with, that particular well known individual….