If Links Are Changed Between Crawls, Google Will Apparently Trust Them Less

    July 2, 2014
    Chris Crum
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Here’s a bit of interesting info about how Google views links. Apparently the search engine trusts them less if they’ve been changed.

That is according to former Googler Pedro Dias, who used to work on the Search Quality and Webspam team at the company (via Search Engine Roundtable). Here’s a series of tweets from him:

So take from that what you will.