ICANN Votes to Open the Domain Name Floodgates

Says it will "unleash the global human imagination"

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ICANN Votes to Open the Domain Name Floodgates
[ Business]

Internet domain name overlords ICANN (Internet Corporation for Assigned Names and Numbers) have voted on and approved today to open up the world of domain endings to include just about anything a person’s heart desires. The margin was 13-1 with two abstaining.

Generic top-level domains (gTLDs) are currently limited to 22 across the internet. They include your basic .com, .org and .net as well as some more specific endings you have probably seen around the interwebs like .uk and .eu.

Now, the ICANN will be lifting almost all the restrictions on gTLDs.

Not only will domain registers be able to choose almost any word in the English language, but the ICANN will also approve domain names in any sort of characters – like Cyrillic or Kanji.

The implications of this decision are far-reaching, as not only will products and trademarks become suitable gTLDs, but so will basic, generic words. Large corporations are no doubt already scrambling to figure out strategies for the new domain names. Some of the first of these new gTLDs you see may very well be ones like .coke, .apple or even product names like .camry or .bigmac.

Or what about the generic terms? Which companies will be the first ones to register domains like .computer, .phone or .car? Imagine all the restaurants who would love to grab .food. TacoBell.food? McDonalds.food?

It will most likely be corporations filing for these new domain names, as there will be a charge of $185,000 to apply. This high cost should prevent your average Joe from just collecting inventive domain names.

“Today’s decision will usher in a new Internet age,” said Peter Dengate Thrush, Chairman of ICANN’s Board of Directors. “We have provided a platform for the next generation of creativity and inspiration.”

Not everyone agrees with this sunny outlook of creativity. According to Reuters, the lone dissenter in the vote has some major concerns about the lifting of restrictions. Dengate Thrush thinks that more time is needed to discuss the plan with government officials. He is afraid that something like .nazi could incense some groups around the world.

Nevertheless, ICANN will start accepting applications for these new gTLDs on January 12th, 2012. This application period will run until April 12th.

I, for one, am curious to see just how creative these gTLDs can be. I can only imagine the interesting ones that will emerge from the XXX world.

ICANN Votes to Open the Domain Name Floodgates
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  • http://dashworlds.com Dashworlds

    ICANN won’t be considering any application from individuals or sole proprietorships. Instead, they’ll be ignoring the needs of the vast majority Internet users worldwide. Perhaps it’s time that Internet users consider the advantages of avoiding ICANN.

    Right now, anyone can get into the “Create Your Own TLD” game without spending $185,000 and without reference to ICANN, simply by registering new Dashcom (instead of Dotcom) Domains

    Dashcoms are memorable & relevant web addresses such as “sports-com”, “live-music”, “social-network” (available in any language, you can even use Facebook Emoticons like musical notes “♫♫-♫♫”)

    Totally outside ICANN’s control and with users in over 90 countries worldwide, resolution is via an APP; although new ISP links are coming online to make that unnecessary.

  • Adsense Publisher

    This will open a whole new cam of worms. ICANN is just looking for money, that’s all this is, is money for them.

  • http://www.tollon.net Bob Kidman

    It will be interesting to see how search engines index keyword gTLD’s as they are currently indexing keyword domain names above non keyword domains. If they favour keyword gTLD’s in SERP’s which they probably will its bad news for small business.

    It will also be interesting to see how it effects geo targeting as well?

  • Robert

    It is nothing more than a petty cash grab. $185,000 for an entry in a database. Every country in the world will demand to get in the action, 10,000 domain names 1.85 billion dollars.
    In fact in countries will be crazy to let the cash drain on their economies to occur, without demanding a piece of the action for allowing ICANN domain names to remain a global reality, rather than just an entry in a database.

  • http://www.mortgage-investments.com Norman

    The Internet was originally all about a new way of doing business. Bypassing the corporate giants.
    Little by little corporate giants now dominate the Internet too. Apple squeezes a share out of every app developed for its products and of course Google and Amazon dominate on line purchases.

    This is NOT a petty cash gram by ICANN. It is a colossal cash grab. Wow, where can I buy shares in this monopolistic megalith.

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