HTC One Launches April 19 On AT&T, Sprint For $199By: Zach Walton - April 2, 2013
The HTC One is the Taiwanese company’s latest attempt to dethrone Samsung and its super popular Galaxy S line. It has the specs to succeed in this endeavor, and now we know it will be launching before the Galaxy S 4 hits stores.
Both AT&T and Sprint announced today that the HTC One will be hitting their respective stores on April 19. The latest smartphone will retail for $199 at both carriers with a two-year contract. Interested buyers will be able to place a pre-order for the device on April 4 at AT&T, and on April 5 at Sprint.
If you’re in between contracts, you may find yourself stuck between choosing the HTC One on AT&T or Sprint. If you care about 4G LTE coverage, AT&T definitely has the larger network. AT&T will also be the exclusive home of the 64GB HTC One for $299. To sweeten the deal, AT&T will throw in a free HTC Media Link HD wireless HDMI adapter with any HTC One purchase as well.
If you want more info on the unique features of the HTC One, AT&T threw together this short video detailing the new device:
The HTC One presents a sizable threat to Samsung in a few key areas, but consumer interest will be the deciding factor in the latest war of the smartphones. HTC will have to pull out all the stops in its advertising if it wants to go head-to-head with the Galaxy S 4. Samsung has the deep pockets to just bombard all communication channels with its advertising so HTC will have to get creative if it hopes to undermine the competition.