How Two Brands Effectively Utilized Google’s GEO APIBy: Chris Crum - November 22, 2012
Google has posted a new video to its Developers YouTube channel about a couple of campaigns that use the Geo API. The brands involved are Nature Valley Trail View and Band of Bridges. The campaigns come from the core creative teams at McCann Erickson NY, Goodby Silverstein & Partners and Famous Interactive.
They talk to a Google Maps product expert about how they “pushed the possibilities” of the API.