How To Make A Mobile-Friendly Site, According To Google

    March 16, 2012
    Chris Crum
    Comments are off for this post.

Google has uploaded a video of a 30-minute talk from Google Engage For Agencies, about making mobile-friendly websites.

Google’s Shane Cassells discusses four benefits of the mobile web over apps: easier to find (through search, blogs, Twitter and links in emails), increased market size (impressions and clicks higher on mobile web than apps. anyone has access to your site), lower development costs (creating a mobile site vs. developing a mobile app), and it’s easier to maintain (if changes are made, you don’t need to upgrade because all users see is the newest version).

Make no mistake. Google wants you to build good mobile sites. You might say it makes it easier for Google to index mobile content. Late last year, Google introduced the GoMo resource site to help sites get mobile.

The site has a “GoMoMeter” to test your site. It shows you how your site looks on a smartphone, and provides a free report with personalized recommendations. All you have to do is enter your URL.

It also has a list of services you can use to get your site started, which you can view by service type, annual cost and timeframe. There are also various guides for agencies, advertisers and publishers.

  • http://www.LAokay.com Steve G

    I think the GoMoMeter is a nice first attempt, but not every phone or mobile device is the same. What about if the screen orientation is landscape instead of portrait or what about if somebody is using a tablet and not a tiny phone screen? Why can’t I choose different phone models that might have tinier screens than most? So while it’s a nice first attempt, I still think there is room for improvement.

  • http://gomobile.searchbarbadosonline.com/ Terry Sommon

    Just like with Normal websites that use AJAX to smooth out the user interface, it is important to create a user friendly application for phones. Since phones are smaller and more difficult to use sometimes a little struggle with scrolling down can mean a-lot. Make sure that are no errors in the script that may cause the application to randomly close, freeze or simply move around on its own.