How To Convert a Facebook Profile Into a Business Page

By: Chris Crum - March 31, 2011

Facebook is letting (encouraging even) people to convert their personal profiles into Pages. It’s not that they want you to treat you personal profile like a page. They want you to convert it if you’re already treating it that way, because you’re violating Facebook’s terms of service if you’re using your personal profile for anything other than an individual person.

“Business accounts are designed for people who only want to use Facebook to administer Pages and run ad campaigns,” says Facebook on a FAQ page. “For this reason, business accounts do not have the same features as personal accounts. Business accounts have limited access to information on Facebook-when using a business account, you can view all the Pages and Social Ads you own, but you will not be able to view profiles or content owned by other people. Business accounts cannot be found in a search, and the owner of the account will not be able to send or receive friend requests.”

When you convert your profile, only your profile photo and friends will be moved to your page. You’ll still be able to log in from your original email address and password. When you convert it, this account will be the sole admin of the new Page, though you can add additional ones.

All of your confirmed friends will be converted to people who “like” your new Page.

Before going forward with the conversion of your personal profile, you should acknowledge what you’re giving up, as you cannot revert it back to a personal profile once you’ve changed it. If you’ve had your account for a while, you may have a lot of content, including photos and videos that won’t be making the transition along with you.

You can download your information by going to your Account Settings and clicking the “learn more” link beside the “Download Your Information.” From there, just click the “Download” button. The file will include:

– profile information (contact info, interests, groups)
– content from your wall
– Photos and videos
– Notes
– Events to which you have RSVP’d
– sent and received messages
– comments that you and your friends have made on your Wall posts, photos, and other profile content

It’s all or nothing, by the way. You can select certain aspects of this to download. You just have to get the whole thing.

You might also want to consider Facebook’s continued expansion into new realms.

Facebook has essentially become part of the fabric of the web at this point, with integration on most of the popular sites out there. In some ways, your Facebook account may be serving as your ID on the web (at least one of them).

Again, once you convert your profile to a page, you can’t change it back. We asked Facebook if there is anything stopping users from starting a new personal profile once they convert it to a Page. A spokesperson tells us,  “If someone accidentally migrates their Profile to a Page, they can always create a new profile using a different email address and login information.”

Convert your Facebook Profile to a Facebook Page here.

Hat tip to Josh Constine.

Chris Crum

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

View all posts by Chris Crum
  • Heather Reed

    Hi Chris Great article. I did have a question. What if i already have a business page because i set it up after having my personal page as my business page. Can i transfer all the information over to an excising business page?

    • Chris Crum

      Good question. I didn’t see that covered in FB’s documentation.

  • Adam Butler

    Have you got any more info on how to actually do the conversion? the link on your page just takes you to a create a page area within facebook.

    Many thanks in advance


  • Tova

    Hi Chris,
    Am a bit surprised by the content of your article. I do have 2 personal pages, one in English and one in Hebrew, for my company and a personal profile named as admin for both these pages.
    On the top either of these 3, there now is a tab “Account” with an option in the scroll down that enables me to “Use Facebook as a page” [or “Switch back to name profile”] and then choose which page, i.e.” title=”Milatova” rel=”nofollow”>
    which enables me to leave comments on other pages etc as “Milatova” instead of under my personal name.
    My friends and the page likers are different, and I cannot send messages from the page, but I can keep my personal profile and manage my professional pages from a single account, which is rather comfortable.

  • Adrian

    Hi Chris, I made the update of the page, but currently the contacts weren’t imported. Is there a time that you have to wait until the process is complete? I am now afraid that I might loose my 4100 people I had on the profile page. Best regards

  • Anna Watson

    That would be really interesting to combine two different sources to gain professional advantage. I would love to know the results of this innovation.