Hostess, Maker Of Beloved Twinkies, Going Bankrupt: Twitter Reactions

    January 10, 2012
    Drew Bowling
    Comments are off for this post.

Science – or urban mythology – has constantly told us that Twinkies last forever. They’re man’s best friend in the event of a toxic nuclear fallout because such mortal concerns as expiration dates do not concern Twinkies. Twinkies take the space-time continuum and make rudimentary origami bananas out of it. They’re the Chuck Norris of food. But, Twinkies appear to have met one foe over whom they cannot overcome: bankruptcy.

Hostess Brands, the maker of Twinkies and other sugar-laden treats near and dear to the American waistline, have announced that they are prepping to file for Chapter 11 bankruptcy, reports the Wall Street Journal today. So how deeply into the red is Hostess, whose sweet stash also includes Ding Dongs and Ho-Hos? $860 million.

That’s a big Twinkie.

Despite the megasweet treats from Hostess having precisely zero redeeming health value, people are saddened nonetheless about the news of the impending absence of Twinkies on their grocery shelves. Many people expressed their lament today on Twitter:

No more Twinkies? We’ll have to change the metaphor for “thing that lasts beyond the apocalypse” to “tenured professor.” 22 minutes ago via Echofon · powered by @socialditto

Hostess is bankrupt. Let’s all band together and buy it before the Chinese start making our twinkies. 3 hours ago via Twitter for iPhone · powered by @socialditto

So they could make a food product that was indestructible but not a company. Bye-Bye twinkies, hello waistline! http://t.co/ffymsJUR 5 hours ago via Twitter for iPhone · powered by @socialditto

You know the Economy is Rough when Hostess Twinkies Goes Bankrupt…. http://t.co/CWG9wtaF 18 minutes ago via TweetDeck · powered by @socialditto

So, Twinkies can survive a nuclear attack… but not an economic recession then. 19 minutes ago via web · powered by @socialditto

Sugar crash? Twinkies maker reportedly facing cash crunch http://t.co/KN5vAjXj 50 minutes ago via TweetDeck · powered by @socialditto

I know. All light is going out of the world. RT @Jessica_Chobot Hostess is going out of business!? 3 minutes ago via Twitterrific · powered by @socialditto

Bemoaning the demise of Hostess is like being sad about losing that company that made your cigarettes as a kid. Same healthy impact! 51 minutes ago via TweetCaster for Android · powered by @socialditto

If we are what we eat, by scarfing down a Hostess Twinkie which you had intended to purchase, I cause us to be cosmically linked. 16 minutes ago via Echofon · powered by @socialditto

Hostess is going out of business? Woody Harrelson is gonna be PISSED. I’d give that dude a wide berth. Maybe send flowers or somethin. 16 minutes ago via Seesmic · powered by @socialditto

#Hostess cupcakes is filing for bankruptcy! How can a #cupcake make go belly up in middle of #obesity epidemic? A world without #Twinkies! 9 minutes ago via web · powered by @socialditto

Breaking: Hussein 0bama blames Bush for Hostess bankrupcy. NO Twinkies for You. 1 hour ago via web · powered by @socialditto

Twinkies last longer than company baking them. http://t.co/6nfuMdnt 17 minutes ago via Safari on iOS · powered by @socialditto

Just heard the end of #Twinkies may be near. @Hostess_Snacks is filing for #bankruptcy. Say it ain’t so! 16 hours ago via Twitter for iPhone · powered by @socialditto

@mattphifer Don’t worry, Twinkies never say die. 1 hour ago via HootSuite · powered by @socialditto

  • ExecPension

    I wonder how much of the pension that Hostess owes really belongs to the rank-and-file worker and how much belongs to the top executives. A lot of companies put the executive benefits inside the employees pension and then cry ‘wolf’ when they can’t afford to pay it anymore. Thus putting the blame on Unions contracts, employee health benefits and obligation. The Unions will modify their collective bargaining agreement to help out but will executives do the same.

  • Chris

    Where are you getting this information?
    I’d like to cite your resources.